Hong Leong Bank BerhadProduct Owner, Discovery Zone
Apr. 2017 - Mar. 2018Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs the Project Manager and Product Owner at Hong Leong Bank, I led the design and implementation of the new Discovery Zone and the purpose-built Discovery App, transforming the way the bank's product portfolio was introduced in branches. I worked closely with 15 internal business units and software and hardware vendors to articulate the customer journeys for the new HLB flagship branch at DC Mall in Kuala Lumpur, based on the HLB Digital Strategy. I successfully led the development of the very first Discovery Zone, which was equipped with digital features to educate customers and introduce HLB banking products through interactive games, quizzes, videos, animations, financial calculators, and infographics. As the project leader, I shouldered the entire responsibility of envisioning, formulating, and effectuating this groundbreaking project, which has transformed the way customers engage with the bank's products and services in a physical environment.