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Work Background
Founder
UpsolutFounder
Nov. 2023SingaporeAt Upsolut, we specialize in managing and proactively improving your digital ecosystem. Our focus is on providing clarity, simplicity, and consistency to your daily workflows, ensuring optimal performance for websites and apps, and making the use of business-critical tools a breeze for your team.
Founder
DeeLabFounder
Sep. 2023Singapore🎬 As the founder of a new startup, I wear many hats, giving me the final say in all aspects, both a blessing and a challenge. 🚀 I founded DeeLab, a laser-focused business unit of Tailjay, with a clear vision: to foster collaboration between a diverse community of talented annotators and dedicated R&D teams. Our mission is crystal clear — to offer agile, flexible annotation services for organizations of all sizes. We're here to bridge the gap between data labeling expertise and the ever-expanding demands of AI projects. Join us on this exciting journey at DeeLab, where innovation knows no bounds, and where your AI aspirations find a home.
Founder and CEO
TailjayFounder and CEO
Mar. 2023SingaporeI'm on a mission to redefine how work happens. At Tailjay, we've created a dynamic ecosystem of diverse talents, connecting professionals across the globe. In 2023, I founded Tailjay in vibrant Singapore, pioneering a people-centric and purpose-driven approach to work in the digital age. With the emergence of the gig economy, we recognized the need for flexibility and tapped into the growing demand for remote work. Tailjay is your gateway to Kaleidoscope of skills, providing on-demand cross-industry experts who are committed to delivering exceptional results. Our remote-first philosophy empowers professionals and businesses alike, transforming the way work gets done in today's ever-evolving landscape
Business Growth Consultant
Editing Services OnlineBusiness Growth Consultant
Aug. 2022 - Dec. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs a Business Growth Consultant, I was part of a globally distributed team that offered audio and video editing services in international markets. My role involved creating marketing strategies, advising teams on product leverage, and collaborating with business and marketing teams to refine products. I also participated in scrum processes to help in product development, and played an instrumental role in sales and developing profitable product pricing models. Additionally, I streamlined the customer journey from product selection and payment to service request process, project management, customer communication, and final approval/decline process. My responsibilities included researching, developing, and documenting the requirements for the new Customer Portal platform, driving the implementation and launch of the company’s first ITSM platform, and designing and implementing the integrations and data flow between the different platforms.
Category Lead
Mudah.myCategory Lead
Sep. 2021 - Feb. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaI played a pivotal role at Mudah.my in developing and executing effective strategies to increase revenue and achieve growth targets. I worked collaboratively with cross-functional teams, including sales, product, marketing, design, engineering, and data & analytics, to drive the success of the auto product. Additionally, I envisioned, organized, and steered successful marketing campaigns for both online and traditional media.
Senior Consultant
GoCar MalaysiaSenior Consultant
Dec. 2020 - Aug. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs a Senior Consultant at GoCar, I played a crucial role in driving the success of the product roadmap and goals for 2021. I mentored cross-functional teams through major organizational changes while driving innovation within new digital products and revenue streams. Additionally, I digitalized workflows and reports, integrating car insurance and car subscription services onto the platform. I was also instrumental in ideating and building an API for Tan Chong Group's Active Directory (AD), enabling Tan Chong staff to use GoCar's services via their AD login. My contributions and leadership were key to the success of these initiatives.
Senior Business Advisor
Designville StudioSenior Business Advisor
Dec. 2020 - Aug. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs Senior Business Advisor at Designville, I provided guidance on policy, operational issues, pricing, and negotiations. Additionally, I played a key role in securing the company's first US-based client.
Deputy General Manager
Tan Chong GroupDeputy General Manager
Dec. 2018 - Nov. 2020Kuala Lumpur, MalaysiaAs Director and member of the senior management at TC ITECH, I hired talents and build, led and mentored cross-functional teams in sales, UIUX and creative design, and web & ecommerce development. I played a pivotal role as a lead of the design team that executed the major rebranding exercise for the company. I was involved in driving an array of activities, including negotiating and launching Google Workspace and GCP with Google's strategic partner MatrixC. I provided guidance to the Tan Chong Group’s C-suite and brands, such as Nissan, Renault, King Long, Ironman4x4, and TCAT, and steered multiple digital initiatives in the Group. I played a key role in introducing CRM tools and developing pricing and customer briefings. Additionally, I facilitated the growth of digital channels and oversaw the design and implementation of DriveOn, a new service booking app for Nissan, Infiniti, and Renault car owners. I also provided leadership and guidance to the team that planned the digital solution for managing the flow of new cars from the manufacturing plant to the showroom.
Product Owner, Discovery Zone
Hong Leong Bank BerhadProduct Owner, Discovery Zone
Apr. 2017 - Mar. 2018Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs the Project Manager and Product Owner at Hong Leong Bank, I led the design and implementation of the new Discovery Zone and the purpose-built Discovery App, transforming the way the bank's product portfolio was introduced in branches. I worked closely with 15 internal business units and software and hardware vendors to articulate the customer journeys for the new HLB flagship branch at DC Mall in Kuala Lumpur, based on the HLB Digital Strategy. I successfully led the development of the very first Discovery Zone, which was equipped with digital features to educate customers and introduce HLB banking products through interactive games, quizzes, videos, animations, financial calculators, and infographics. As the project leader, I shouldered the entire responsibility of envisioning, formulating, and effectuating this groundbreaking project, which has transformed the way customers engage with the bank's products and services in a physical environment.
Head of Public Bids Team
AmbientiaHead of Public Bids Team
Jan. 2015 - Jul. 2016FinlandAs the Head of the Public Bids team, I was responsible for increasing market share in government contracts related to website implementation, digital platform services, and software development and maintenance. I created and managed a team of seven ICT experts to participate in open tenders and government contracts in 2015, and the team exceeded sales targets by 300%. In an 18-month period, we generated over €2M in sales, which laid a foundation for Ambientia's continued success in public bids.
Senior Consultant
AmbientiaSenior Consultant
Jan. 2013 - Jun. 2016FinlandAs a Senior Consultant, I played a key role in driving digital transformation in leading Finnish listed companies, government and public organizations, NPOs, and SMEs. Leveraging my expertise in digital strategy, I helped clients achieve their business goals through innovative solutions and cutting-edge technologies. During my tenure, I generated over 5M Euros in total revenue through personal sales and consultations. My work helped clients increase their online presence, streamline their operations, and improve their overall business performance.
Digitalisation Consultant
AmbientiaDigitalisation Consultant
Feb. 2007 - Dec. 2012Hämeenlinna, Tavastia Proper, FinlandAs a Digitalization Consultant, I facilitated brainstorming and strategy planning workshops, translated business requirements into technical requirements, finalized project plans and roadmaps, and prepared business proposals to close development deals. I also managed key accounts and sales, consistently exceeding the annual sales quota and generating an average of over €700,000 in annual sales.
Business Development Consultant
AmbientiaBusiness Development Consultant
Mar. 2004 - Jan. 2007Hämeenlinna, Tavastia Proper, FinlandAs a Business Development Consultant, I focused on new sales and account management, customer relationship management (CRM), and pricing development. I played a key role in creating the first game-changing Software-as-a-Service (SaaS) licensing model for Ambientia. I was responsible for preparing business proposals, negotiating with clients, and closing deals. During my tenure, I worked with significant clients such as the Ministry of Agriculture and Forestry and Finnish Food Safety Authority, Evira, generating over 2M Euros of revenue.

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