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Work Background
STARLUX AirlinesMarketing Graphic Designer
Jul. 2024In this position, I am responsible for a diverse array of design and marketing functions. My duties include graphic design, where I create visually appealing and cohesive content that reflects our brand's values and objectives. I also design billboards, focusing on impactful visuals and messaging to capture the attention of a broad audience.Additionally, I develop marketing assets such as brochures, digital ads, and social media graphics, aimed at enhancing our promotional strategies and outreach efforts.
Gold Century GroupSenior Fashion Designer
May. 2021 - Jan. 2023• Launched and created all marketing materials for the store’s website and grand opening from concept sketches, and visual designs, to branding and illustrations
• Collaborated with five to seven influencers/artists and managed a wide variety of cross-media projects involving branding, illustration, and UI design
• Defined the roadmap, roles and responsibilities, and ways of working
• Developed a culture of contribution in order to scale
Decor ApparelFashion Designer
Jun. 2017 - May. 2021Shanghai City, China• Spearheaded the conceptualization, design, and development of 25+ new product lines • In charge of liaising with overseas clients to develop and identify opportunities to reduce production costs by 15%
• Led a team of 10+ fashion designers and graphic designers, provided constructive feedback on creative designs, and delivered coaching and mentorship to facilitate professional growth
EtamFashion Designer
Apr. 2016 - May. 2017Shanghai City, China• Interfaced with pattern makers and designers to define garment construction and coordinated with manufacturing teams to execute successful product launches and ensure compliance with quality standards
• Participated in weekly brainstorming meetings with creative teams where I presented the design sketches in Adobe Illustrator and provided recommendations based on market research and trends
JI OHAssistant Fashion Designer
Nov. 2014 - Jan. 2016NYCCoordinated with the lead fashion designer to support all aspects of the design process for the development of a new clothing line for NYFW, including creating concept boards, print designs, and graphic designs in Adobe Illustrator and Photoshop.
Josie NatoriFashion Design Intern
Jun. 2014 - Aug. 2014NYCAssist in the development of a mood board, conduct market research, fabric selection, create technical flats, and design fashion illustrations.
NAMIDesign Intern
Jun. 2012 - Sep. 2012Greater Los Angeles AreaGather measurement specifications, provide assistance in designing, oversee production control, conduct market research, and coordinate styling for photoshoots.
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