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Work Background
Atelier CallisteFounder & Creative Director at Global Custom Bridal Couture Atelier Calliste
May. 2023SwitzerlandOverview of Collection portfolio Design, Campaign design and AI, Ecommerce Strategy, Customer conversion, DTC, Online CRM, Digital Marketing, Digital and Social media, Online influencers, Artificial intelligence -4.95/5.0 Consumer Ratings, growing +65% CAGR, Converstion rate +30% CAGR, zero fabric waste
Procter & GambleGlobal Consumer Analytics & Insights & Sustainability Senior Leader Surface Care Design, Delivery
Nov. 2018 - Aug. 2023Geneva, Canton of Geneva, SwitzerlandLed advanced qualitative and quantitative research on Surface Cleaners Mr. Proper, Flash, Mr. Clean brands defining whitespace markets size of prize, optimization of communication through Advertising-packaging-shelf testing, definition of new Sustainability vision, excellent teamwork to lock one Europe Brand Architecture linked to Jobs to Be Done research, +10% Penetration Growth, innovation of +70% WPI, ix. 112 profit growth. Qualified Design Sprint expert and Shopper Psychology Expert.
Procter & GambleGlobal Consumer & Market Knowledge Analytics & Insights Discounters Director, Europe Innovation
Jan. 2017 - Oct. 2018Geneva Area, SwitzerlandLed global consumer learning plan for business development, improving the shopping behaviour for P&G categories in Discounters. Influenced Discounters partners for category value increase through brand lisings with $250milions whitespace value and +5% share growth across Europe.
Procter & GambleSouth East Europe Sales Consumer Market & Knowledge Analytics & Insights Brand Director
Jun. 2014 - Jan. 2017GreeceLeader of Consumer research design and project management, Insight generation, Ethnography Consumer Sentiment analysis, concept testing, campaign design testing, promotions relevance testing, Shopper data analysis and Strategic concept sell creation for key partners-retailers. Highlights: Led and Infused Greek Organization with Consumer Insights of Crisis engaging top management to adjust G2M strategies.
Procter & GambleGreece All Modern Trade Customer & Channel Marketing Brand Director - Shopper Marketing
Dec. 2011 - Jun. 2014GreeceLeader of customer shopper marketing strategy, marketing communication, project management and proposal for retailers strategic direction behind shopper data analysis, design and execution of local customer campaigns, yearly design of commercial plan per customer. Highlights: Led 1st time ever design and execution of ATL “Simple Actions of High Value” Cause and Promo Campaign with Brand Identity for Sklavenitis Retailer, Led 1st ever and only Multicompany Campaign P&G and Vivartia design and execution for Carrefour Retailer.
Procter & GambleDigital Strategy, CRM & Direct to Consumer Corporate, Communication Integration Senior Brand Manager
Jan. 2009 - Dec. 2011GreeceLeading of total Digital Strategy, Digital Content, Social Media Marketing, Digital Media, CRM Loyalty Programs, Leads Generation, Consumer Data Warehouse Architecture, Direct Marketing DTC and Digital capability building. Handling all P&G brand portfolio online and offline CRM tools, responsible for local design and project management execution of online campaigns for total organization for Pampers, Gillette, Always, Ariel, Pantene, H&S, Olay, Epithimies.gr. Brand Communication Integration Manager for top profitable campaigns, bringing a 360 holistic communication approach under one big idea of all communication pillars (digital, brand public relations, media, in-store, customer activations with commercial teams). Highlights: Led Pampers UNICEF holistic digital locally designed cause campaign, Led “Thank you Mum” Olympic Games Holistic Campaign locally designed, Led 12 Star Launch Communication Integration Manager delivering maximum reach, trial and penetration with excellent project management skills
Procter & GambleHaircare and Oral Care Portfolio Assistant Brand Manager - Consumer Marketing
Aug. 2006 - Jan. 2009GreeceResponsibility of Consumer Marketing strategy, advertising, equity building, project management and execution of specific P&G brands in Haircare, Hairstyling, Oral Care for Pantene Shampoo, Pantene Styling, Wash&Go Shampoo, Wellaflex, New Wave, Crest, Fixodent. Highlights: Led Children Safe Drinking Water Cause Campaign MBCI for the total organization contributing extra NOS to the business and increasing society footprint.
University of PiraeusMarketing & Communication manager, Program Recruiter for University MBA Program (Scholarship)
Jan. 2005 - Dec. 2006GreeceMarketing management, Event planning, business Administration, customer facing, admissions, students interviews, program event organizing, program communication design and execution (leaflets, press)
Eurobank EFGBank Sales Network Support Analysis & Talent Supply Internship
Jan. 2002 - Dec. 2002GreeceAnalysis of sales performance of bank stores and target setting, talent supply
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