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Work Background
NutunConsulting Chief Marketing Officer
Oct. 2023 - Jan. 2025South Africa
Peregrine CapitalConsulting Chief Marketing Officer
Jan. 2022City of Johannesburg, Gauteng, South Africa
STANLIBMarketing Strategy Consultant
Mar. 2021 - Sep. 2024Johannesburg Metropolitan AreaI consult to the marketing and the distribution team on brand identity, product propositions and launched a through-the-line flagship product campaign to market.
Fortress REIT LimitedConsulting Chief Marketing Officer
May. 2020South AfricaI am consulting on marketing strategy as well as executing on brand campaigns, channel marketing, brand and website refresh, content creation and digital marketing.
InvestecHead of Marketing - Investec SA
Apr. 2018 - May. 2020Johannesburg Area, South Africa with travel to LondonBuilt measured brand value on all marketing channels through the delivery of an iconic premium brand (Top 10 brand value in SA) that the business could leverage for growth and ensure on-going client retention by remaining differentiated, relevant and distinctive whilst being purpose-led. Helped establish segment marketing focus on acquisitions and retention. Created sustainable brand value through stakeholder capitalism, corporate reputation and positive societal impact working closely with sponsorships, CSI and sustainability. With business unit marketing heads, I led a team of over 100 marketing professionals. See Investec's latest brand campaign below - The human search bar
InvestecGlobal Head of Marketing Investec Property
Sep. 2016 - Mar. 2018Johannesburg Area, South Africa with travel to LondonInvestec Property
Charities Aid Foundation Southern AfricaBoard Member
Jan. 2016Johannesburg Metropolitan Area
TBWA\ Hunt Lascaris Managing Director
Nov. 2012 - Jun. 2016JohannesburgI was responsible for leading and actively managing one of the biggest African advertising agencies on a day-to- day basis in driving the vision to become a fully-integrated world class agency with digital and technology at the heart of it. We were single-minded in our quest to become one of the most creative companies in the world. My key clients were Standard Bank, Nissan, Distell, Appletiser, Sasol and Tiger Brands to name a few.
Hello World AgencyCEO and founder
Mar. 2009 - Oct. 2012Rosebank, South AfricaIn leading a multi-award winning creative agency, my role was to rethink, reshape and rewire brands strategically to ensure they can deliver on their potential and beyond.
RedCube AgencyManaging director and co-founder
Nov. 2002 - Apr. 2009IllovoSurrounded by great people, I built RedCube Agency to be in top 5 brand PR agencies in under 5 years, where we strategically challenged brands through creative interventions, to embrace the always-on conversation both in digital world and the real...
TBWA Hunt LascarisAccount Director
Jan. 2000 - Mar. 2002Working at one of the best agencies of the decade, I was involved in the launch of Mini Cooper, Bluebean and South African Tourism as we know it today
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