Meru HealthLead Analyst
Jan. 2023Helsinki, Uusimaa, Finland- Worked 80% with product teams – focusing on product related challenges.
- Focused on building actionable analytics insights that drive growth decisions. - Consulted internally on all things related to data and analytics. Some accomplishments: - Improved top-of-funnel conversions by 5%-points by identifying drop-off in early funnel stages and launching engaging warm-up strategies to boost user readiness and intent. - Built and maintained company-wide KPI dashboards to align teams around growth targets, driving a unified focus that contributed to a ~2x growth in revenue. - Developed a machine learning model to predict patient dropout from the Meru Health program, achieving 75%+ balanced accuracy (BACC), enabling proactive intervention strategies to improve customer retention. - Identified and resolved a $150k ARR billing issue, directly resulting in a 1.5% annual revenue uplift through analysis and stakeholder collaboration. - Owned and maintained customer reporting analytics for hundreds of employer and healthplan customers covering 70,000+ patient journeys. - Owned and maintained a 2,000+ model cloud data warehouse that supported all analytics efforts.