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Work Background
Energizing HealthExperiential Marketing Manager/Account Executive
Jun. 2023Austin, Texas, United StatesI worked in this role from 2018 - 2021. Then again from June 2023 to present. My role is about creating positive change by creating experiences that communicate strategic messaging for partners that I sell in. I serve as the Experiential Marketing Director and Account Executive for a prominent health equity non-profit with a strong presence at SXSW. In this role, I spearhead a transformative annual activation for partners that I source, that amplify the voices of marginalized communities, ensuring equitable access to healthcare and resources. Leveraging my expertise in experiential marketing, I designed immersive events, activations, and initiatives that engaged diverse audiences, challenged perceptions, and inspired action. Through strategic partnerships and collaborations, I fostered meaningful connections with stakeholders and sponsors, driving collective efforts to address systemic health disparities.
Capital FactoryAccount Executive
Apr. 2021 - Sep. 2023As an Account Executive, I sell sponsorships to events. I serve as a strategic partner, guiding businesses in leveraging the product's features to build strong professional networks, enhance brand visibility, and drive effective marketing and business development campaigns. I sold more than twice the expected volume of sponsorships in 2022 to brands such as Google Cloud, Cisco, Netsuite, American Express, and more. The biggest deal I won was $200,000 and the smallest was $15,000 totalling more than $1.1MM in total volume in 2022.
PassfeedSocial Media Manager
May. 2020 - Sep. 2020New York, United StatesAs the Social Media Manager I was attuned to leveraging the power of digital platforms to drive brand awareness, engagement, and growth for a fintech startup. Skilled in creating and implementing strategic social media campaigns tailored to target audiences in the finance and technology sectors. Proven track record of developing compelling content, managing multiple social media channels, and optimizing campaigns for maximum impact. Stayed up-to-date with emerging social media trends and industry best practices to ensure the fintech startup maintained a competitive edge. This role was cut short due to the pandemic.
Our/Houston VodkaBusiness Partner
Nov. 2015 - Jan. 2018Houston, Texas AreaAs a partner in a global-local partnership with Pernod Ricard, Our/Houston Vodka will represent the spirit of the local community. Successfully secured multi-million dollar investment in distillery business from Absolut Vodka. Won significant local media coverage and received placements in all local print, online, and television news outlets. Selected and built distillery location. Interacted frequently with the global CEO of Absolut Vodka.
Day for NightDirector of PR and Brand Partnerships
Aug. 2015 - Jan. 2018Houston, Texas, United StatesExperienced Director of Public Relations and Brand Partnerships. I have a proven track record of driving strategic initiatives and delivering exceptional results. Skilled in crafting compelling PR campaigns, building strong media relationships, and securing profitable brand partnerships. Adept at leading high-performing teams and collaborating with cross-functional stakeholders. Strong negotiation and communication abilities, combined with a deep understanding of market trends, enabled me to develop innovative sponsorship strategies that elevated brand visibility and drove revenue growth. I secured placements in international publications including Vogue, New York Times, Wall St Journal, and hundreds more. I sold $1.7MM in total sponsorships volume the last year of the festival to brands such as Deep Eddy Vodka, Dos Equis, Johnnie Walker, Toyota, and more.
Immersioncy, Experiential Marketing + Public RelationsPrinciple
Mar. 2013 - May. 2018Houston, Texas, United StatesPrinciple, entrepreneur and leader owning and operating an innovative experiential marketing and public relations firm. Leveraging a deep understanding of consumer behavior and market trends, I specialized in creating impactful brand experiences that captivated audiences and drove business growth. With a keen eye for detail and a strategic mindset, I cultivated strong client relationships, executed dynamic campaigns, and delivered measurable results. Pays attention to pushing boundaries and embracing creativity, I thrived in this fast-paced environment, leading a talented team to deliver exceptional, memorable experiences that elevated brands and exceeded expectations. I won business from brands such as Absolut Vodka, Deep Eddy Vodka, Budweiser, and more.
Forma RevivoPresident
Jan. 2001 - Jan. 2018Houston, Texas AreaEntrepreneur who led a thriving mid-century modern design business. Combined a keen eye for design with a deep appreciation for timeless aesthetics, I curated and delivered exceptional pieces to discerning collectors, celebrities, and designers. Leveraging strategic sourcing, meticulous craftsmanship, and exceptional customer service, our brand became synonymous with quality and style. Committed to preserving the heritage of mid-century design while inspiring contemporary living spaces. Won celebrity clients such as Wes Anderson, The Olsen Twins, George Carlin, and more. Drove $700 investment to $1MM in revenue in 2.5 years without outside capital. Won hundreds of media placements including Architectural Digest, Dwell, The Houston Chronicle and more. Received a letter of recommendation from Max Azria for a sublime experience. Had a 65,000 sq ft warehouse and 18 full time employees at peak.
Health & Fitness Sports MagazinePublisher
Jul. 1993 - Aug. 2006Experienced health and fitness magazine publisher adept at delivering captivating content and inspiring readers towards a healthier lifestyle while driving significant advertising sales growth. Expertise in curating engaging articles, managing editorial teams, sales teams and collaborating with industry professionals. Successfully achieved driving sales targets while maintaining the integrity of the editorial product. Was sent to Dallas to be publisher of the local edition at 21 years old. Successfully achieved a turnaround within 18 months by streamlining art and editorial, reorganizing sales organization, and significantly increasing advertising and sponsorship sales.
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