The Health Professions Authority (HPA) ZimbabwePublic Relations Officer
Jan. 2012 - Apr. 2019Harare, ZimbabweCorporate Communications | Public & Media Relations | Brand Messaging | Event Coverage | Strategic Planning & Execution | Pitching Stories Orchestrated PR and communications operations, including press releases, social media, company literature, editorial calendars, articles, announcements, brochures, HPAZ website, health institutions database, and quarterly newsletters and media kits. Translated complex financial concepts into crisp, jargon-free messages that spoke to target audiences. Steered all efforts towards brand messaging, event coverage, and positive media results by developing and implementing effective strategies and plans. Drove efforts to increase customer convenience and accessibility via innovative strategies. Worked to enhance organizational exposure and generated public interest and attention by managing all press relations and pitching stories. • 20% increase in compliance and 20% in revenues by successfully selling the organization.
• Significantly contributed to the successful launch of a modern interactive website.
• Facilitated the establishment of a searchable database system of health facilities.
• Published highly informative electronic newsletters and magazines.
• Developed and managed the company's internal & external communications system to distribute company news and critical information.
• Devised optimal communications strategies to reach target audiences.