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Work Background
Agventure Tech INCChief Executive Officer
Apr. 2024Eagle, Idaho, United StatesAgventure Tech Inc., provides cutting edge research, development, and deployment of sensor driven AI-powered solutions to the agriculture industry. We conduct cutting edge R&D for forture 500 companies focused on product development, project management, and provide principal engineering to accelerate time to market. Carl oversees product definition, budget, roadmap, performance and timeline. 1. We work with our clients to define the product objectives
2. We work with our clients to define the desired Customer experience
3. We select and test the sensors
4. We develop the database for data collection
5. We define the statistical measures to achieve the objectives
6. We develop the algorithms to achieve the desired outcomes
7. We develop the user interface - dashboard and smartphone applications
8. We progress the project from Proof of Concept -> Prototype -> Commercialization
9. We provide a service and support plan to scale the technology
10. We assist with both provisional and non-provisional Patents to protect our client's Intellectual Property.
Willowview Consulting, LLC.VP of Commercial Revenue
Mar. 2023 - Apr. 2024Eagle, Idaho, United StatesAs Vice President of Commercial Sales at Willowview, an engineering-focused firm specializing in mechanical, electrical, and data science solutions for government and commercial product development, Carl drove growth by leading marketing, branding, and overall strategy for customer-facing initiatives. Leveraging a systems-thinking approach, he facilitated rapid problem-solving and innovative engineering solutions to deliver exceptional results.
ElevātDirector Of Channel Development
Apr. 2018 - Mar. 2023Eagle, Idaho, United StatesAs Director of Channel Development at Elevat, a Machine IoT platform providing descriptive analytics for fluid power distributors, OEMs, and end users, Carl played a pivotal role in establishing the company's foundation and growth. As one of the first few employees, he developed core value propositions, presentations, and platform demonstrations to strategically position Elevat in the market, building a robust distribution network of over 30 fluid power companies across North America and supporting 1,000+ connected assets in the field. Carl also designed, implemented, and managed a Salesforce CRM system to streamline sales and service operations. This included creating pipeline stages, marketing campaigns, opportunity reporting, and dashboards that enhanced sales effectiveness and provided critical data to secure multi-million-dollar funding rounds.
Western Integrated TechnologiesAccount Manager
Jul. 2017 - Apr. 2018Boise, Idaho, United StatesAs an Account Manager at Western Integrated Technologies (WIT), Carl managed key accounts in the Boise market while leading the Elevat IoT initiative for a major concrete trowel manufacturer. This collaboration provided real-time performance data for the manufacturer’s engineering team, enhancing product evaluation and ongoing development. The initiative successfully established the manufacturer as a launch customer, who continues to leverage Elevat for both service and engineering applications. Carl transitioned to Elevat, a Machine IoT platform incubated at WIT, which spun off as an independent company in late 2017.
Sawtooth Soil & Seed TreatmentOwner/Operator
Dec. 2014 - Jul. 2017Boise, IdahoAs Owner-Operator, Carl provided tailored product recommendations to growers specializing in Idaho row crops, ensuring optimal solutions to meet agricultural needs. He managed product supply logistics for a diverse customer base in Washington while actively prospecting and acquiring new clients across the Western Region. His efforts resulted in successfully establishing over 2,000 acres under management.
The Morning Star CompanyTomato Acquisition
Jun. 2014 - Nov. 2014Los Banos CaCarl's primary responsibility was contacting growers to enter into contracts for the purchase of processing tomatoes during a drought year and then managing the delivery cycle from transplanting to harvesting.
Ag Spectrum CompanyDistrict Manager
Dec. 2010 - Apr. 2013san jose californiaAs District Manager for Ag Spectrum, Carl was tasked with introducing the company's "systems" approach to plant nutrition into the California market, building operations from the ground up. Ag Spectrum’s foliar and irrigation nutritional programs, refined over 30 years, are distributed through independent Area Managers and Dealers using a cash-only business model. Carl led all aspects of recruitment, strategic planning, and market development to establish a strong foothold in the region.
Carl’s leadership successfully positioned Ag Spectrum for rapid growth in the California market, leveraging trial results and operational innovations to drive future expansion.
United States Air ForceGrade E4
Nov. 2007 - Mar. 2008Mountain View, California, United StatesTransferred from Army to Air Force. Responsible for dispatch at Command Control, Moffett Air Field. Command Control is a redundant emergency services center providing coordinated response and asset deployment for the California Air National Guard.
Novariant, Inc.Territory Manager
Mar. 2006 - Nov. 2010As Territory Manager, Carl oversaw and expanded sales operations across New Mexico, Arizona, and California, managing relationships with five major resellers. His strategic leadership resulted in significant growth, with four of the five AutoFarm dealers achieving sales increases of 200-500% year-over-year, while exceeding an aggressive $2.4 million sales quota. Carl developed customized presentations to attract new distribution partners and deliver tailored solutions to growers, leveraging his expertise in sales strategies. Certified in Action Selling, a structured sales methodology focused on building commitment, Carl effectively guided dealers in aligning their sales, service, and support efforts with AutoFarm's standards. He established a clear vision for the territory: to build partnerships that actively promoted, supported, and serviced AutoFarm solutions, fostering mutual growth. His mission-driven approach included evaluating each dealer’s capabilities and implementing strategies to maximize their sales potential and enhance their role as valued partners.
Novariant, Inc.Operations Analyst/Order Admin
Mar. 2006 - Nov. 2006Fremont, California, United StatesCarl provided strategic support and tactical guidance to the Vice President of Sales, managing both international and domestic sales efforts across the United States, Canada (British Columbia, Alberta, Manitoba, Ontario, and Quebec), Spain, France, the United Kingdom, Germany, the Netherlands, and Australia. During a critical period of widespread component shortages affecting the product mix, he took the initiative to lead the Operations team through Q1 and Q2, ensuring business continuity and product availability. He also conducted an international trip to Argentina to evaluate distributor opportunities, address sales barriers, and identify growth potential in the region. Additionally, Carl served as the principal architect for reseller agreements in North America, Canada, and Europe, creating frameworks that strengthened partnerships and streamlined operations in these markets.
Novariant, Inc.Inside Sales Manager
Jan. 2006 - Aug. 2007Fremont, California, United StatesAs a strategic contributor, Carl provided comprehensive support to the Vice President of Sales, offering both strategic oversight and tactical guidance. He played a pivotal role in international and domestic sales operations, managing markets across the United States, Canada (including British Columbia, Alberta, Manitoba, Ontario, and Quebec), Spain, France, the United Kingdom, Germany, the Netherlands, and Australia. During a critical period marked by component shortages affecting the entire product mix, Carl volunteered to lead the Operations team through Q1 and Q2, ensuring continuity and efficiency under challenging circumstances. He traveled internationally to Argentina to assess distributor opportunities, identify barriers to sales, and explore new growth potential. As the principal architect of reseller agreements, Carl developed and implemented North American, Canadian, and European frameworks to establish robust and effective partnerships across these regions.
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