Requests
5
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BluleadzHubspot Markenting Strategist
Jul. 2022 - Jun. 2024Tampa, Florida, United StatesWhen I joined Bluleadz, I was brought on to do more than manage marketing campaigns – my mission was to elevate our clients’ brands, driving results through HubSpot’s powerful marketing platform. Over the next two years, I transformed complex marketing challenges into streamlined, data-driven strategies that delivered measurable growth across industries. Driving Strategy and Execution Across Diverse Client Needs I developed and executed tailored marketing strategies for each client, tapping into HubSpot’s features to optimize engagement and maximize ROI. Every campaign I launched had a purpose: from lead generation to conversion optimization, my goal was clear – to turn marketing efforts into tangible business results. Leading Teams and Coordinating Efforts for Integrated Success As the strategist, I didn’t work alone. I led cross-functional teams, aligning internal resources to deliver integrated marketing solutions that exceeded client expectations. Managing client relationships was a crucial part of my role, ensuring that each strategy was clear, objectives were aligned, and goals were met. I prided myself on clear, proactive communication that kept projects moving smoothly. HubSpot CRM Implementation and Optimization I wasn’t just a strategist; I became a HubSpot expert advisor for our clients. I optimized HubSpot CRM setups, customized pipelines, and configured features like chatbots and live chat to enhance the customer journey. For each client, I tailored the CRM environment to support their unique goals, streamlining their marketing and sales processes for better alignment and increased efficiency. At Bluleadz, I honed my ability to transform complex marketing goals into practical, effective solutions. I left each client with not just a stronger marketing strategy but a lasting impact on their business growth.
Creative Side MarketingAccounts Manager | Inbound Marketing Strategist
Nov. 2018 - Jul. 2022My Core Responsibilities as Inbound Marketing Strategist | Accounts Manager Action Based on client meetings, as well as campaign tasks and deliverables. ● Big Picture Marketing & Sales Strategy. ● Oversee Deliverables.
● Disposition leads.
● SLA handoffs.
● Creation of buyer personas + ICP (ideal customer profiles).
● Lead scoring.
● Manage ABM campaigns with BradGen.io.
● Manage Google Ads Campaigns with the Ads specialist.
● Delegate to the team whenever possible. ● All actions are documented and assigned, always with a deadline for completion.
● Customer Experience. ● Making sure performance goals and client expectations are being met. Challenges must be addressed quickly and efficiently. ● Strategic planning with the leadership team and tracking execution. ● First point of contact and responsible for managing clients (ELA). Accountable for managing execution and follow-up on client requests. ● Assign tasks to the team and follow up (including training).
● Tracking progress on all deliverables and identifying issues. Meet with Clients, CC, and communicate needs.
● Conversion rate optimization – monthly testing of variables to improve performance. Ask CC for assets. Document performance and adjust campaigns as necessary. ● Marketing Automation & other HubSpot tasks *Engagement* ● Connect with clients weekly or bi-weekly with one goal for each interaction. Use Zoom and phone as well as email. Every call should have one takeaway for the client. Talk with them at their level.
● Optimizing performance—asking questions and getting resources from the client that will help us improve results.
● Growing accounts - exploring any opportunities to grow services and/or HubSpot product sales ● Sales Enablement and Rev Ops, .
● Resolving any client problems.
SBR Sportsbook ReviewContent Manager and Marketing Strategist
Dec. 2015 - Nov. 2018Administrative duties: plan, schedule, and implement content and marketing campaigns -written, video, and social media- in a marketing agency environment for three in-house websites as well as additional sites and landing pages. Planning and scheduling of content consists not only of'one-off' pieces, but also developing running content campaigns and A/B testing strategies based on KPIs. Run a team to edit and post content daily, ensuring headlines are compelling for market demographics and that hyperlinking and keywords density meet SEO campaign requirements. I handle the copywriting for various landing pages and email marketing campaigns and also write breaking-news-type articles on the fly when there is not enough time to assign the task to one of our writers. Communication and outreach to possible written and video talent is another aspect of my position. Acquiring talented people who can contribute without negatively impacting monthly content budgets is a necessity in the realm of digital media marketing. Design of landing pages, social media covers, marketing banners, and occasionally full websites. A vast understanding of google analytics and other metrics to be able to adjust campaigns accordingly.
interdepartmental communication: Sometimes I feel like a fireman, putting out fires that develop throughout the work week. Skills:
Use of various CMS' Including WP, Drupal, and Custom Built
Strong written and verbal communication
Graphic tools such as photoshop and adobe premier
html and css
Email marketing and tools - interspire & mailchimp
Social Media Marketing expert
Excel Spreadsheets Utilize most aspects of Google Drive and Microsoft OneDrive on a daily basis
SBR Sportsbook ReviewSocial Media Marketing Manager
Nov. 2015 - Mar. 2018
Bet The Line SportsMarketing Director | Editor in Chief
Dec. 2013 - Jan. 2015Jaco, Costa Ricawww.betheline.com brings you the best in free sports picks & sports betting news. We want to see you succeed; our winning predictions record proves that! Duties: - Webmaster
- Campaign Strategist
- Editor
- Copywriter
- On and off-site SEO
- Internet Marketing
- Data Analysis
SBR Net MarketingCopy Editor and Page Manager
Aug. 2012 - Dec. 2013Santa Ana, Costa Rica- Editing of all incoming content for grammar, flow and keyword density.
- Content scheduling for a team of authors and video department.
- Manage geo-targeted content placement.
- Strategic link placement in content and on page.
- Adjust page tags according to latest KPI results & strategies.
- Relevant image search & placement.
- Staff writing.
- Effectively communicate new campaign ideas to adjacent departments – graphic design, video and programming.
Article writer - Costa Rica StarJournalism, Article Writer and Article Translator (Spanish to English)
Jan. 2012 - Nov. 2012Freelance (Remote)Write original articles based upon trending news.
Editorials and creative pieces.
Translation of government agency press releases (Spanish).
Aggregation of news topics and information.
Research and fact checking.
Edit and proof-read all content. Content writer – Costa Rica experiences Write, edit, and proof-read articles for a family of magazine style websites.
Generate topics for articles and find persons and places of interest.
Creative development.
Research, interview and report.
New Hope VolunteerPrinciple Writer, Copy Writer
Jan. 2012 - Jul. 2012Remotewebsite content campaign development, editing and rewrite of existing content with a marketing tone to improve enrollment for grass-roots programs worldwide. Write original content in an informative marketing tone.
Edit and proof-read original content.
Edit and re-write existing content.
Research foreign country conditions, political stability, natural wonders, activities and local NGO initiatives.
SubCulture MEDIAHubSpot Consultant, Strategist & Copywriter
Jan. 2010RemoteAs the founder of SubCulture Media, I’ve spent over a decade transforming marketing for SMBs and independent brands, helping them achieve real growth with strategies that work. My role combines hands-on HubSpot expertise, persuasive copywriting, and data-driven marketing to drive tangible results for clients across industries. HubSpot Management & CRM Customization I specialize in customizing and managing HubSpot to streamline customer relations, automate marketing, and align every CRM feature with my clients’ business goals. Whether setting up intricate workflows, tailoring CRM configurations, or integrating HubSpot’s full suite, I ensure that every tool works seamlessly to support lead generation and nurturing. For one client, my optimization of their HubSpot CRM led to a 40% boost in efficiency, freeing their team to focus on closing deals instead of managing contacts. Email Marketing & Conversion Funnels Turning leads into loyal customers is at the heart of my email marketing and funnel strategies. By implementing advanced segmentation and personalization, I consistently deliver email campaigns with high open rates and compelling calls to action. Recently, a client saw a 25% increase in conversions from a targeted email series that nurtured leads through each stage of their buyer’s journey. Copywriting, Content Management & Custom Campaigns At SubCulture Media, I develop and execute content strategies that capture attention and build trust. From blog posts to e-books, I manage every piece of content to ensure it aligns with brand messaging and drives audience engagement. For a tech client, my approach to content lifecycle management elevated their blog to become a top resource in their industry, increasing site traffic by 60%.
Intch is a Professional Networking App for the Future of WorkSee more people like Justin on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
383122 people
24
Partnership Marketing @ DonorsChoose
17
Sr Director, Customer Support
16
Actor
51527 people
17
Content manager and creator
16
Founder, Senior Accountant @ Self Employed
17
Building Principal @ Monticello Central School District