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Work Background
Bridgestone EMEAHead of Corporate Communications for Africa, Middle East, UK and Ireland
Feb. 2025
Bridgestone EMEAHead of Marketing & Corporate Communications for RSA
Mar. 2021 - Jan. 2025South AfricaHead of Marketing and Corporate Communication Leader for Bridgestone Southern Africa & Executive Team Member
Company Size: +1000 employees across Manufacturing, Wholesale & Retail
B2B and B2C business
Bridgestone Annual Revenue: +$2 billion (global)
Marketing Function: Trade Marketing (Channel Development, Sales Promotions, Customer incentives, Merchandising, Retail development, Conferencing), Brand Marketing (ATL, BTL, Digital, So/Me), Brand Creative, Brand Activations Corporate Communications: Internal and External communication, PR, Crisis comms & Change comms. I am a certified Prosci Change Manager.
Additional Commercial responsibility for Motorsport & Motorcycle Sales.
Organisational Responsibilities include:
Sustainability Leader Trustee of both the Bridgestone Provident and Retirement Fund
Womens Forum Sponsor
Samsung ElectronicsRetail Marketing Lead for Africa & Marketing Manager for Southern Cluster
Jan. 2017 - May. 2019Johannesburg Area, South AfricaRole: Retail Marketing Lead for Africa & Marketing Manager for Southern Cluster
Reporting to: Chief Marketing Officer, Africa
Scope: Business: Samsung Mobile, TV and Consumer Electronics Business Units (all segments) Locations: 4 Branch Offices (Nigeria, Kenya, Ghana, Senegal) & 5 Posts Team: Indirect: 7 Retail Managers & +20 staff (based remotely), Direct: 1 Senior Retail Manager Budget: Investment requests up to $4 million
KPIs: • Sales, Revenue and Profit Growth vs YA for all Product Launches (Mobile, TV, Consumer Electronic); final launch (A Series) achieved +61.4% growth in the low-end price band ($100-$200) in Q3 2019.
• Samsung Retail Store Launches (Business Plan, Contract with Partners, Design alignment, Execution)
• Data Collection: Retail Universe Survey and Retail Mapping completed for Ghana & Kenya • Field Force management (Contracts, KPIs, Incentive Structure, Performance Reviews, Trainings, Store Allocations, Selling aides, Marketing materials, Data Capture)
• Marketing & Retail Strategy development & deployment for all products, segments, channels, and markets • Marketing & Retail Assets design, development, procurement and delivery for all products, segments, channels, and markets (in English, French, Portuguese)
• Agency Management (Creative, Executional, Digital, Media, PR) including briefing, scope-of-work, agency selection, finalizing contracts, monitoring of activities, evaluation & terminations
• Local Budget Management ($400K/annum) as well as Additional Budget Requests to HQ ($4M)
• Input to Organizational Development & Design (Structure, Workflow matrixes, KPIs, JDs, R&Rs)
Procter & GambleHaircare Category Brand Lead (South Africa)
Nov. 2014 - Sep. 2016Johannesburg Area, South AfricaReporting to: Direct: Director of Haircare for IMEA (Dubai) and Director of Global Brand Launch (Geneva); Indirect: Director of Marketing Function (South Africa)
Scope: Pantene, Head & Shoulders, Nice n Easy, Aussie, Wella (South Africa) Global launch of new Brand - H&S African Scalp Care Brand (Sub-Saharan Africa)
Team: Indirect: Multifunctional Team of 5
Budget: R50 million/year
KPIs for all Roles:
• Volume & Value Share growth by Brand vs YA and vs Key Competitor
• Annual Volume & Revenue commitments to HQ • Positive growth in Brand Equity, Trial and Penetration
• Portfolio Leadership (Pipeline planning, Regulatory compliance, Discontinuations)
• Initiative Project Management (Launch and Y1 Volume & Value targets)
• Strategic Partner Engagement (Joint Business Plans, GTM strategy)
• Marketing Planning & Execution for all Brands, segments, channels, partners & touchpoints
• Budget Management (Marketing ROI, Cost Estimates, Invoicing, Accruals, Monthly tracking)
• Business Analysis (Share, Competitor Landscape, Shopper Insights)
• Indirectly: Category Profit (strategic revenue management, pricing strategy, devaluation planning)
• Organisational development (+80% score for Trainings developed and/or delivered) Highlights:
• Initiated a Global Best-in-Class online and print content partnership with Associated Media Publishing (Cosmopolitan, Marie Claire, GHK) behind the Pantene #shinestrong Women’s Empowerment Campaign that contributed to the business growing +20% vs previous year.
• Led H&S African Scalp Care (internal and external) launch events, stakeholder conferences and press summits
• Developed local testimonial & influencer content to enhance Brand reputation
Procter & GambleBabycare Associate Brand Manager (SSA Regional Business Unit)
Oct. 2012 - Nov. 2014Reporting to: Direct: Director of Babycare IMEA (Dubai) Indirect: Director of Marketing Function (South Africa)
Scope: Business: Pampers Premium, Pampers Regular, Pampers Wipes Locations: East & West Africa, with 6 month specialization on ground in Lagos, Nigeria
Team: Indirect: Multifunctional Team of 5
Budget: $12 million/year Highlights:
• Mitigated the reputational impact of a Global Priority Babycare Product transition in Nigeria • Led the implementation of Pampers’ innovative ‘mVillage’ social impact project: a feature phone based source of pre and post-natal health communication to low income mothers
Procter & GambleShavecare Associate Brand Manager (South Africa)
Jan. 2011 - Oct. 2012Johannesburg Area, South AfricaReporting to: Brand Manager of Shavecare (South Africa)
Scope: Gillette Proglide & Gillette Mach 3, Gillette Disposables, Gillette Shaving Adjacencies
Budget: R10 million/year Highlights
• Delivered the Brand’s first full digital exploitation with Fusion Proglide (priority launch project)
• Led Gillette’s first Marketing campaign to use black South African talent (Mach 3 relaunch)
University of Cape TownSocieties Coordinator in the Department of Student Affairs
Jun. 2010 - Dec. 2010Cape Town Area, South AfricaReporting to: Executive Director of Student Affairs
Scope: Leading the application process, interviews, selection and administration of financial grants to Societies for the following University year
Making recommendations to the Executive Director of Student Affairs concerning issues before the Student Societies and Organization Committee (SSOC)
Facilitating the formation of new Societies on campus
Streamlining the administrative function of the office
University of Cape TownSub-Warden
Jan. 2007 - Dec. 2007Deputized the Warden of the University Residence Varietas. Responsible for the well-being, academic health and safety for over 200 Resident University Students.
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