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Work Background
8figHead of UX
Oct. 2022 - Feb. 2023Austin, Texas, United StatesStart Up that provides funding for ecommerce sellers based on their supply chain needs. Responsible for building and scaling the practice of UX in the company as well as shaping the 8Fig platform functionality with a user center point of view.
J+L Haus DesignHead of Design
Apr. 2022Austin TXSuite of consulting services designed to drive growth and elevate your organization. With extensive experience in key areas, we specialize in transforming businesses through tailored design solutions: UX/Product Design
Digital experiences don’t just happen. They need to be deliberately designed. With 15 years of experience, we implement a proven framework to build and scale effective UX practices. Our focus on user centricity ensures your products not only meet but exceed user expectations, fostering growth and enhancing your market position. Marketing Services
Leveraging over 20 years of creative direction expertise, we excel in building and scaling brands. Our strategic approach consistently produces professional, remarkable brand designs that instill trust and expands your market share, positioning your brand for long-term success. Executive Design
With over 30 years of experience, we help executive leaders craft impactful messages and presentations. Our expertise ensures clarity and memorability in your content, whether it's a company presentation, keynote, pitch deck, or investor presentation.
Q2Vice President of Brand & Design
Sep. 2020 - Jul. 2022Austin TXSenior leadership role accountable for designing, developing, and delivering all facets of the Q2 brand. From brand strategy to planning to design and creative systems to talent evaluation, I led the delivery of a differentiated brand that has exceeded business objectives. Branding – Created and executed the overall global brand and design strategy for the Q2 business to include business units, products, demand generation, events, social, etc. Leadership – Established and led cross-functional teams to establish brand and design strategy required to evolve the Q2 brand to meet market demands.
Positioning – Created and implemented messaging and packaging strategies to establish differentiation for Q2 aimed at investors, analysts, customers, and partners. Growth - Worked with executive leadership, emerging businesses, and corporate development on M&A and BOD presentations spanning strategy, M&A, etc.
Q2ebankingVP of Experience
Aug. 2016 - Sep. 2020Austin, Texas AreaChampioned and led the definition of the UX-first paradigm for a new generation of web and mobile banking experiences while directing the UX design strategy of Q2’s solution portfolio to ensure they deliver an exceptional customer experience. Provided leadership for a team of 12 staff. Voice of Customer (VOC) – Established VOC analysis and research framework for pre and post product launch to ensure solutions and experience meet / exceed customer expectations. User-Centered Design – Served as a "voice of user experience" representative throughout the entire company. Communicated the vision within the User Experience/Product Design team, as well as engineering, product, and marketing. UX Strategy – Established design guidelines and contributed to the overall strategic imperative around user experience for Q2 solutions. Influenced and aligned Q2 Product and executive leadership around banking platform (vision and strategic steps); Lending Platform (positioning and experience); and BaaS (Banking as a Service) Platform.
Q2ebankingDirector Brand & UX Design
Jun. 2013 - Aug. 2016Austin TexasResponsible for establishing and inspiring a design-driven culture to create a holistic user-centered experience based on insights and research of the company SaaS Cloud-based Virtual Banking Solution. Additionally, led strategic marketing projects related to overall Q2 brand. Managed five direct reports and 27 indirect reports. IPO – Led all design material for the company IPO process. Product & Innovation Leadership - Key member team, responsible for UX Design and Strategy for all cloud-based, SaaS products, including product strategy, roadmap development, KPI definition, visual identity and brand vision. Design & Research Practice – Initiated and implemented design practice for Q2 solutions by partnering with engineering leadership and research teams. Built Q2’s first ever, in-house UX lab, complete with 2000 sq. ft. of human-testing capabilities.
MarketvineDirector Of User Experience
Nov. 2012 - Jun. 2013Austin TexasResponsible for the strategic direction and creative execution of a SaaS solution that provides social inspiration and discovery, driving e-commerce for retailers and brands. Defined and executed both highly analytical as well as highly creative ideas for user-centered design throughout the project life-cycle, incorporating user observation & usability testing, web metrics data, market research, and other qualitative and quantitative information. Realized an increase in conversion rate of 32%-45.3%.
Attained an increase in average order value of 3.3%-7%.
Achieved an increase in active time on site of 77%-98.2%.
IF marketing & advertisingAssociated Creative Director
Oct. 2005 - Jun. 2013Georgetown, TXHead of the creative Department, responsible for the overall design, development and production of print ads, collateral material and interactive creative projects. •Attained results for a major client including increase average appointments per month from 198 to 325; 178% increase of web leads; 57% patient satisfaction improvement; 72% increase in revenue; $3M+ in revenue in 5 months 2012; and advertising conversion rate as high as 70%. Reduced Internet cost per lead by 90% less than leads generated from traditional media.
• Oversaw all aspects of project management from planning and creative design through to completion.
• Conducted client meetings to establish project requirements and develop innovative, cost-effective solutions.
• Managed multiple projects diligently under aggressive deadlines.
Alliance abroad groupGraphic designer
Jan. 2001 - Dec. 2005
Imagen virtualGraphic designer
Jun. 1996 - Jun. 1997
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