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Work Background
Media24 Advertising & Content MarketingHead of Media Intelligence
Mar. 2025Focusing on turning data into actionable insights that enhance Media24's advertising and content marketing strategies and outcomes. Leading a team of digital marketing and media analysts to understand audience behaviour, optimise ad spend and improve brand visibility.
New MediaHead of Business and Media Intelligence (New Media)
Apr. 2021 - Feb. 2025Understanding and harnessing New Media's marketing data landscape to uncover business insights.
New MediaDigital Marketing Analyst (New Media)
Aug. 2019 - Apr. 2021City of Cape TownDeliver analytical solutions and actionable insights that improve customer centric business decisions and strategies across New Media’s owned and client brands. Create and maintain custom reports and dashboards to visualise data for clients and internal use. Work closely with content teams to maximise insights and value from digital properties.
New MediaSocial Media Specialist (New Media)
Jul. 2017 - Jul. 2019City of Cape TownSet strategy, roll out best practices and ensure correct metrics are tracked across social platforms for both paid and organic campaigns at New Media.
New MediaDigital Project Manager (Dialogue)
Jul. 2016 - Jun. 2017City of Cape TownOversaw several digital projects for New Media, ensuring everything ran smoothly and efficiently from concept to design, development, go-live and continued maintenance.
WoolworthsSocial Media Manager
Oct. 2014 - Jun. 2016Cape Town Area, South AfricaResponsible for managing and building Woolworths Holdings Limited online communities, whilst implementing the social content and community strategies.
New MediaDigital Content Manager: MultiChoice
Jan. 2013 - Sep. 2014Cape Town Area, South AfricaEnsuring various digital products fulfill client's business needs while working closely with content director and creative/digital director in identifying new business opportunities and brand extensions. Generating, collating and inputting good, quality content for digital products while ensuring all deadlines are met.
The Publishing PartnershipOnline Editor for BeautySouthAfrica.com
Apr. 2012 - Jan. 2013Cape Town Area, South AfricaManaging all areas of content for the BeautySA digital platforms including social media, while managing a team and to ensure they implement the design/content aspects of all projects. Project managing the creative implementation and content workflow of the BeautySA digital platforms.
Gloo Digital DesignProject Manager
Nov. 2010 - May. 2011Although defined as Project Management, my role was holistic and all inclusive of a full client service role, from managing clients, taking briefs, booking in the projects, briefing and trafficking within studio (including creative, dev, SEO, sound, production, art buying, shoots, voice recordings, and more) right to the end of the project in a full report to the team and client.
Associated MagazinesCOSMOPOLITAN Online Editor
Oct. 2008 - Oct. 2010Ensuring editorial and brand integrity of the COSMO website while working effectively with teams responsible for advertising sales, print, business development, marketing, PR and subscriptions to improve relevant business metrics. Effectively plan and assume final responsibility for all online design and content.
24.comOnline Content Producer & Editor
Oct. 2005 - Sep. 2008Worked on the various channels including: 24.com, Channel24, MWEB News and MWEB Travel Sourcing and writing content daily for all sections, liaising with partnership managers, clients, distributors and designers while maintaining feeds and providing a general support system for the Editor-in-Chief.
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