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Work Background
De CastelliBrand Manager
Oct. 2021 - Oct. 2023Tokyo, Japan•Conducted market research to identify target customer segments,
preferences, and trends.
• Developed and implemented successful marketing strategies for a new
brand.
• Created content for social media campaigns, website copy, brochures, press
releases and other marketing materials.
• Coordinated with external agencies on public relations initiatives to build
positive relationships with customers and stakeholders.
OneO / PR01.Global Communications/Project Manager
Apr. 2019 - Feb. 2022Within 23 wards, Tokyo, Japan• Implemented a comprehensive global marketing communications strategy
for brands from overseas in the Japanese marekt..
• Organized international events such as press conferences, trade shows,
webinars., to promote the brand globally.
• Directed creative development projects from conception through completion
in various media formats including print, digital, video, audio and social
networks.
• Analyzed market trends and competitive landscape to identify opportunities
for improvement or new initiatives.
• Identified target audiences and developed content strategies tailored for each
market segment.
HEALING WORKS, INC.Marketing Director
Aug. 2018 - Apr. 2019Osaka, Japan• Managed the development of project plans and timelines to ensure
successful completion and launch for D.S. & Durga in the Japanese market
• Organized trade shows and exhibitions to promote brand awareness.
Self-employedNetworker
Jul. 2018 - May. 2023Tokyo, Japan
EDGE BLUE PACIFIC, INC.Chief Operations Officer
Jun. 2017 - Jul. 2018Los Angeles Metropolitan Area• Developed and implemented strategic plans to achieve organizational
objectives for imported japanese fashion brands.
• Assisted in budgeting process by evaluating costs and allocating resources
appropriately.
• Managed day-to-day operations of organization including staff management,
scheduling, customer service.
Edge Blue Inc. Marketing Director
Feb. 2017 - Jul. 2018Tokyo, Japan• Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
• Monitored market trends to identify opportunities for product development or improvement.
• Organized events such as conferences, trade shows, seminars, and webinars.
• Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
Snow Peak USA, Inc.Assistant Manager
Dec. 2015 - Nov. 2016New York City Metropolitan Area• Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
• Supervised a team of employees and provided ongoing training of Japanese manufactory to ensure high levels of customer satisfaction.
• Created promotional campaigns to increase brand awareness and attract new customers.
• Established criteria for selection of vendors and managed relationships with them.
Playearth / Bohemian NYCManager
Mar. 2013 - Nov. 2015New York City Metropolitan Area• Developed strategies for improved operational efficiency and customer satisfaction.
• Managed day-to-day operations of the restaurant, including scheduling, budgeting, and inventory control.
• Oversaw the recruitment, hiring, onboarding, training, scheduling and evaluation of employees.
• Collaborated with local businesses to create mutually beneficial partnerships.
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