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Work Background
Ralph LaurenSenior Sales & Design Professional - Ralph Lauren Home
Jun. 2025Beverly Hills, California, United StatesRalph Lauren Home portfolio expansion - Flagship Store.
B2C and B2B growth goals achieved - $90k in 90 days.
Concierge CRM Activation - Personal achievement 90% of total storewide outcomes.
Expansion Results - International RL Home Project/s pending.
Williams-Sonoma, Inc.Lead Design B2B Sales Manager
Jan. 2025 - Jun. 2025Calabasas, California, United States· Expansion of B2B/Trade client base by outbound reach and current trade database management. · Face to Face & virtual design consultations maximizing ROI on WSH furniture sales · Creation of design plans and budget for client presentation meetings. · Key knowledge of sales budgets & forecast to support team in exceeding productivity goals · Provided exemplary end-to-end world class service standards across merchandise, catalog/internet orders, special orders, back orders, charge sends, courier deliveries, and furniture orders · Senior Lead Sales Manager overseeing opening/closing duties and role model ensuring staff training and support to elevate SPH goals · Senior Lead Sales partnering with GM to support the selling floor maximizing traffic and conversion. · Supported creative services/merchandising team to ensure visual store presentation was maintained. · Provided superior critical thinking skills in identifying challenges and developing timely action plans.
Alfresco EmporiumHead of Interiors, Trade & Corporate
May. 2022 - Dec. 2024National Management of QLD & NSW design teams, overseeing all production timelines and responsible for producing a strong ROI on the Interior Styling service portfolio. National Management of Trade & Corporate Sales team, KPI target design, HR Management inclusive of annual review, weekly/monthly meetings and B2B acquisition outcomes. Owned & designed the AE Interiors creative strategy and operational structure to ensure on-brand delivery and clarity of messaging to the consumer across all 360˚ campaign platforms. Led the development & execution of Interiors creative asset suite, worked closely with internal creative services & external stakeholders to ensure delivery of products on time, budget, and brief. Inspiring and creative thought leader with an innate ability to forecast changing B2B & B2C interior trends. Worked closely with retail & buying teams overseeing supply chain achieving seamless fulfillment. Attention to detail and high level of analytical skill in uncovering commercial partnership opportunities to deliver brand alignment across both Interiors & Trade departments. Led the Interior creative operations to provide consistent brand positioning & messaging throughout all stages of production from conception to project delivery. Resources inclusive of in-house creative designers/stylists, marketing, and external production services. Expansion Lead & Real Estate liaison responsible for identifying priority markets for retail and design growth. Development of market specific strategies for multi-sites, brand alignment & exceptional operational efficiency. Senior Leadership Team member - worked closely with all departments inclusive of Board, C-Suite, HR, Marketing/Creative Services, Purchasing/Buying, Retail & E Commerce, Distribution, Supply Chain Fulfilment, Customer Care. Quarterly Board Reporting - P&L ownership, Revenue/Pipeline forecasting, Data analysis insights, creative/partnership strategies to deliver robust, scalable key objectives.
:DifferentNational Snr Mgr. Portfolio & Acquisitions
Apr. 2021 - Sep. 2021: Different Technologies was a venture capital funded, Australian technology company that combined the best software, data science and customer service across NSW, QLD & VIC with expansion plans into WA in 2021. Disrupting the $5billion property mgmt. sector since 2017 with strong metrics and a highly efficient SaaS based model that “Lets people do what they do best & technology take care of the rest”. Role: National Snr Mgr. Portfolio & Acquisitions * Developed, owned and exceeded targets for multiple portfolio & referral funnels * Developed & maximized external partnerships in finance, brokering, agency & construction * Nurtured existing client relationships for growth & development * Prioritized initiatives for B2B division to deliver on key goals & outcomes * Key partner in developing best practices nationally across B2B & B2C growth * Responsible for marketing & creative partner initiatives along with full concept briefing into National Head of Marketing & Marketing Manager * Internal process development to track product performance & liaison to relevant teams.
:DifferentNational Senior Manager - Portfolio & Acquisitions
Apr. 2021 - Sep. 2021: Different Technologies was a venture capital funded, Australian technology company that combined the best software, data science and customer service across NSW, QLD & VIC with expansion plans into WA in 2021. Disrupting the $5billion property mgmt. sector since 2017 with strong metrics and a highly efficient SaaS based model that “Lets people do what they do best & technology take care of the rest”. Role: National Snr Mgr. Portfolio & Acquisitions * Developed, owned and exceeded targets for multiple portfolio & referral funnels * Developed & maximized external partnerships in finance, brokering, agency & construction * Nurtured existing client relationships for growth & development * Prioritized initiatives for B2B division to deliver on key goals & outcomes * Key partner in developing best practices nationally across B2B & B2C growth * Responsible for marketing & creative partner initiatives along with full concept briefing into National Head of Marketing & Marketing Manager * Internal process development to track product performance & liaison to relevant teams.
:DifferentHead of Growth NSW
Jan. 2019 - Sep. 2021Owned & Exceeded Sales Targets by company recognition in the following areas; - Number #1 National Sales 2019 Number #1 National Sales 2020 2 Year Direct Acquisition MAA Contracts (680+) – 42% total company portfolio (March 21) * Proven ability to meet B2C revenue targets - Growth Manager NSW * Excellent negotiation & presentation skills recognized by internal & external stakeholders * Excellent verbal & written communications skills aligned to position brand against competitors * Proven ability to multitask, prioritize territory development as Growth Manager - Regional NSW * Key Supporting role with Executive & C Level reports as project lead - Growth Manager QLD Brisbane Expansion * Territory Launch Leader - Strategic Planning, aligning growth team with new business goals to build credibility in market launch, conduit with multiple department planning to achieve deadlines * Proven ability to articulate unique brand proposition to both B2C and B2B markets * Highly skilled interpersonal & problem-solving skills. Notable internal ancillary partner to all departments including product, engineering, design, marketing and operations * Thorough knowledge of the Australian Real Estate industry
Sotheby's International RealtyDirector of Sales & Marketing
Jan. 2018 - Jan. 20192018 Sotheby’s International Realty Winner Rising Star Award Greater Australia Region * Responsible for the development & performance of all sales activities to achieve maximum profitability & growth in line with the company vision, values and strategic plan at a Director level * Mgmt. of Sales Agents BDAs & weekly sales meetings (both group & individual) * KPI reviews for all Direct Reports (4 x Selling Agents) * Sales HR - Successful Onboarding & performance mgmt. - Sales Associates (Hobart Team) * Management Reports inclusive of market share, revenue projections & commercial outcomes * Development, implementation & execution of statewide marketing plans * Key Communications representative for all media contacts inclusive of all Print, Radio and TV * Management of critical media timelines & co-ordination of all content inclusive of copy writing and photography stakeholders and deliverables * Vendor & Buyer communications inclusive of prospecting, marketing campaigns, interior design consultation, production co-ordination for all key creative content creatives, media liaison, sales negotiation, legal contracts * Key Communications representative contact with Sotheby’s National and Asia Pacific Representatives Achievements (Personal) $5,100,000 Listings / Projected GCI 480% above KPI Total Listings/Appraisals $31,950,000 on contract completion Average GCI agency listing % increased from 2 to 3% across all listings Print & TV Coverage secured on 2 listings (Taroona & Bicheno) Sky News National TV
Raine & Horne GroupBusiness Development Manager | Regional
Jun. 2016 - Jun. 2018* 2018 NSW Chairman's Club Award * 2018 NSW State Winner Marketing Excellence * 2017 Finalist BDM of the Year PPM Awards * Senior Associate for Business Development & Asset Management across 3 regional offices in NSW * Asset Management. Lead Generation inclusive of new business, repeat business & referrals * Key Partner to Principal & Co-Principal across both Sales & Property Management Departments * Management & Internal Staff Mentor across key PM & Leasing team to achieve 5 star service * Pioneering unique USPs into a regional market to expand the offerings of traditional agencies * Building long term relationships via quality marketing & results driven leasing/sales campaigns * Extensive CMA support & growth (Sales & PM) along with qualified Interior Design consultation * Exceptional negotiation & highly developed sales skills evident in rent roll expansion Achievements (Personal) KPI / Inventory Acquisition exceeding 300% after 2 months in 2018. Individually responsible for New Business exceeding 420 listings (across 20mth tenure) Keynote Speaker - Renovation Property Information Live Stream Event Co-Host - Weekly Wrap Online PM Interview Series Regular Presenter - The Real Estate Agents TV Series Pilot
bgbNational Head of Operations
Jun. 2014 - Jun. 2016Experiential Marketing Agency & market leaders with deep expertise in brand strategy, planning and multi-channel execution, live brand experiences and communications. Working on some of the world’s biggest brands to deliver a competitive edge, drive behavioral change both inside & outside an organization and creating measurable impacts was a daily mantra. Key Client Accounts: Jurlique, Dove, IAG, Kimberly Clark & Unicef * Communications & Experiential Strategy Support accountability reporting to CEO * Event Production (both National & International) inclusive of scheduling, budgeting & timelines * Content Production & Design Operations to achieve consistency for client approved briefs * Creative Development & Activation Production (pre-production, production & post-production) with full accountability on compliance in conjunction with creative leads. * Key Contributor to the operational & production strategy across a range of client genres * Risk management integration and accountability within legislative frameworks * Business management skills in maximizing value from production budgets along with thorough industry knowledge with deep relationships across suppliers and resources
Pottery BarnInterior Designer
Apr. 2013 - Apr. 2014* Employed by International Brands (Pottery Barn / Williams Sonoma Inc) to launch their Design Studio in the newly opened Bondi Junction store in Sydney my role encompassed interior design for retail clients. In-home spatial planning (hand sketching & 2D Space Planner), colour palettes/mood boards, furniture placement, scope meetings, on-site recce and design presentation. * Meeting high level sales targets / building long term client relationships & reporting to design management were a key part of the role. Throughout my tenure with the company my sales figures & rapport with both staff, management & clients were of the highest standards. My skill in securing a national major commercial account (outside the job description) along with pitching for other profitable company alignments was also well regarded.
BabbitoDesign Director - Interior Design & Styling
Jan. 2006 - Jun. 2022The Babbito Design Brand was developed to showcase home renovations, interior design & styling with a coastal influence. * Babbito was introduced as a Social Contributor for Wedgwood in 2015 The opportunity to develop social media platforms within Babbito and leverage these skills within my other business roles was highly beneficial – particularly within the Property industry. Hundreds of Vendors & Landlords have engaged my services & added thousands to their ROI for increased rental and sales results. Biggest Impact - $1,000,000 above the reserve listing price for a 3 Bedroom Pyrmont apartment owner occupied (Renovation Budget $30,000 + Styling)
SugarLove Pictures Australasia Pty LtdGlobal Head of Production | Co-Founder
Jan. 2000 - Jun. 2022Australia - Los Angeles - SingaporeFormed production company SugarLove Pictures in 2000 to develop & produce print production within the Film & TV Industries. Responsible for global sales & business development / styling, set & art direction along with production and print placement for hundreds of celebrity portraits, film stills and fashion/advertising campaign images. This has included award winning photography, one-sheet image editing & design input as well as contract & legal copyright negotiation for both fees & usage worldwide. All Production Management duties including but not limited to: Administration /Finances & Accounting /HR / Account Management / Sales & Business Development / Marketing & PR / Regular Data Mgmt. & Analysis / IT / Strategy & Web Design. Artist Management (9 x Global Advertising/Fashion/Still Life Photographers + Bradley Patrick (one of the world's most respected portrait/commercial photographers) regularly working in Australia & the USA. A sample of work produced with Bradley which has required both extensive studio & location experience can be see here: http://www.bradleypatrick.com As Creative Producer at SugarLove my business acumen produced a substantial portfolio of work in Film, Advertising and Entertainment circles. This vision helped generate a portfolio of multi-million-dollar advertising shoots whilst actively representing a team of photographers in 5 countries along with building/maintaining offices in Sydney, Singapore and Los Angeles under the SugarLove Inc brand. Further showing the skill set required to diversify a company the development of SugarLove Weddings & acquisition of a high-profile video brand in 2007 showed another successful example of my entrepreneurial flair, positioning brands as market leaders. Future opportunities for Bradley Patrick to expand his Film Directing career allowed me to focus on diversification in Design, Styling, Real Estate & Interiors.
The Australian Film & AcademyGeneral Manager & National PR Manager
Mar. 1996 - Mar. 2000Sydney Head Office - CBD & Drummoyne * Management | HR Role - Full Selection of teaching staff (10 pax) * Management | HR Role - Full Selection of students (60 pax) * National marketing, advertising & public relations/media liaison with company directors on overarching strategy for TAFTA, Sydney * PR Launch / TV Week Logies Event, Sydney * Development of class structures & course guidelines, record keeping and performance evaluations & consultant feedback on both students and teachers * Accounting | Bookkeeping as required - day to day * Special Teaching Attachment - Class Topic "The Business Side of Performance"
News Limited/Murdoch - GC PublicationsAdvertising Sale Executive
Jun. 1993 - Jan. 1996Gold Coast, QueenslandEmployed as the first advertising cadet within News Limited nationally. Working alongside other executives of 5-15 years experience my role was expanded within 6 months to incorporate full Advertising Executive duties. * Cold Calling / Lead generation * Advertising campaign design / graphic layout management * Maintaining excellent customer service skills & accounts service * High degree of organisation and administration * Reaching KPI sales targets and maintaining high level of self-motivation My departure from this role was due to a personal relocation to Sydney. Upon leaving the Gold Coast Sun (News Ltd) my total sales were in excess of $1,000,000 with a closing ratio of 1 in 2. I left the company as the number one sales executive (95-96)
Various as per belowJournalist, Presenter, Voice Over Artist
Jan. 1990 - Dec. 1993Prior to 1993 I held multiple roles within the media industry on a part-time or contract basis in Radio, Television and Print. These included John Fairfax (Sydney Morning Herald), Nine Network, 2SM Radio, KROQ.
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