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Work Background
Quinnipiac UniversityNews and event writer
Sep. 2021 - Nov. 2022Hamden, Connecticut, United States• Conduct interviews with students, staff, faculty and alumni
• Cover events, conferences and ceremonies
• Write compelling articles for QU Today
• Source and pitch original news items
Beauty with Tori SpellingSocial Media Manager/ Digital Specialist
Nov. 2018 - Mar. 2020•Completed front-end redesign for BeautywithTori.com, hosted on Shopify
•Launch, manage @BeautywithToriSpelling on Instagram (5,000+ organic followers)
• Launch Pinterest views (up from 72K to 790K monthly views) with meticulous curation, trending content
•Manage private Beauty with Tori on Facebook to create a fun, dynamic shopping community
•Create digital assets for Beauty with Tori and related groups on Facebook. •Product shots have gone viral on Pinterest
LRP PublicationsNewsletter Editor at University Business magazine
Mar. 2014 - Aug. 2020Trumbull, Connecticut• Improved open rates for UB Daily Newsletter, reaching 43K opted-in subscribers
• Honed the newsletter into an industry must-read through content and presentation • Pitch, write insightful, well-researched news stories for monthly publication; often focusing on push-button topics
• Manage public relations inbox, create press releases for company initiatives, cull soft leads for sales team
• Create custom content through vendor interviews
Sun Products CorporationCommunications Coordinator
Jun. 2012 - Mar. 2013• Company journalist: documented successes, trials, contributions with accuracy and humility
• Aggregated daily media summaries for director-level associates and above
• Launched, managed new bi-weekly print newsletter for corporate site and satellite (5+) sites
• Coordinated artwork for associate initiatives
• Improved relations with outsourced printer, graphic designer to efficiently complete projects
• Created a more collaborative process between associates and communication department
Red 7 Media, a division of Access IntelligenceAssociate Editor, FOLIO: Magazine
Mar. 2011 - Jun. 2012• Pitched, researched, wrote, edited articles, blogs for print mag, website (foliomag.com)
• Secured exclusive stories from major news outlets (Huffington Post, The Atlantic, People)
• Increased social media presence on Facebook (1K+ likes to 3K), Twitter (3k+ followers to 7k)
• Wrote for, managed up to 4 weekly e-newsletters; improved open rates
• Recruited prominent speakers for webinars and conferences; acted as moderator
• Provided breaking coverage at press events, conferences, award ceremonies
3 Prime Website SolutionsFreelance Writer
Aug. 2010 - Mar. 2011• Researched, wrote, scheduled blogs for clients, increased UVs with visible, compelling content • Created sticky copy to better brand and further clients’ message and products
Western Connecticut State UniversityTeaching Assistant/Writing Consultant
Jan. 2010 - May. 2010• Taught a writing-intensive Introduction to Fiction class
• Tutor/consult with students to improve writing skills in both academic and creative fields
• Insisted on close critiques of each assignment; offered guidance on grammar, content, tone
Spork PressAssociate Editor/Intern
Aug. 2009 - Dec. 2010• Collaborated with managing editor to resuscitate stagnant journal
• Contributed weekly blog, edited guest and staff blogs • Copyedited anthologies, cultivate relationships with authors
• Accepted, rejected and edited 10-20 fiction submissions a week
Flower PublishingIntern
Jan. 2008 - Mar. 2008
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