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Work Background
Spanish Broadcasting SystemGeneral Sales Manager
May. 2022 - May. 2025Puerto Rico• Led the sales team for the top 4 radio stations and digital platforms in Puerto Rico, driving strategic initiatives. • Re-engineered the sales department, resulting in a 16% increase in local radio and digital sales in 2022. • Achieved a remarkable 75% increase in sponsorships for the 2024 Dia Nacional de la Zalsa compared to 2023. • Launched Digidea, a digital marketing solution that enhanced client engagement for ad agencies and small businesses.
Spanish Broadcasting SystemDigital Sales Manager
Apr. 2021 - May. 2025San Juan, Puerto RicoAnalyze digital sales trends to forecast future behavior and create effective digital marketing tactics. Develop and execute digital media planning to achieve revenue and profit goals.
Key Accomplishments: Led the department's strategic plan and achieved revenue growth of 55.96% against 2020 and 32.46% against 2019.
Grupo Editorial Mundo Executive Sales Director
Feb. 2020 - Apr. 2021Puerto RicoManaged the medical journal Revista Medicina y Salud Pública sales department.
Key Accomplishments: Redesigned the webpage to increase digital recognition. Revamped the new sales department and increased revenue from 300k in 2020 to 900k in 2021 in digital sales in the pandemic period.
RhythmOneSales Director -
Apr. 2017 - Jan. 2020Puerto RicoIdentify prospective clients and educate customers on the opportunities available through advertising. Explain programmatic buying and performance campaigns. Communicate with ad agencies to negotiate contracts and maximize growth. Hold responsibility for $50,000 in monthly account revenue.
Key Accomplishments: Utilized rebates and negotiated contracts to maintain 27% average ad agency revenue.
Honored with performance including Top Performer in the LATAM region, Increased sales by 123% for the first three quarters of 2017.
RhythmOneSenior Account Executive
Feb. 2015 - Apr. 2017Puerto Rico
Spanish Broadcasting SystemDigital Sales Manager
Aug. 2013 - Feb. 2015Puerto RicoLed digital sales and campaign delivery by translating business needs into strategic plans and actionable items. Developed website content plans and trained radio sales executives in digital sales. Discussed cost, quality, and timing metrics for measuring success.
GFR MediaBusiness Manager - Primerahora.com
Jan. 2013 - Apr. 2013Puerto RicoGrew digital market by analyzing customer investment histories and collaborating with their senior executives. Developed and presented sales goals to meet corporate strategic plans and improved sales process efficiencies by targeting specific market segments.
Telemundo Media, a division of NBCUniversalDigital & National Sales Manager
Jun. 2012 - Jan. 2013Puerto RicoProvided closed TV sales on a national level for the Puerto Rico market through advertising agencies and working directly through client relationships. Reviewed external environment for market changes, new competitive products, and changes to the competitive advantages within the marketplace. Analysed market data, web trends, and demographics to ensure sales strategy and promotions development. Supervised a cross-functional team to complete projects with television producers, webmasters, and digital marketing.
Telemundo Media, a division of NBCUniversalWeb General Sales Manager
Aug. 2008 - Jun. 2012San Juan, Puerto Rico
Editorial Primera HoraMultimedia Associate Director
Dec. 2005 - Jul. 2008Puerto RicoResponsible for full sales cycle from consultation through closing. Directed a seven-member cross-functional team to forecast sales and determine digital success. Prepared budgets and cost estimates. Maintained client relationships with high level of professionalism.
Editorial Primera HoraSub Sales manager
Feb. 2003 - Dec. 2005Puerto RicoCo-directed newspaper ad sales department functions, including budget preparation, cost estimates, team leadership and strategic planning. Mentored and led five sales representatives against aggressive performance metrics. Built trust and relationships with clients through responsive, professional communications.
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