Bausch + LombAssistant Marketing Manager
Jan. 2020 - Aug. 2021Gurgaon, IndiaBRAND MARKETING
•Developed multiple digital ads for mother brand and executed media plans delivering the best digital media metrics in organization history. •Led the brand strategy, positioning, and launch of the most premium contact lens "Ultra One Day" in India. •Led major key account partnership activities with mother-brand in order to drive awareness and footfall to partner hospitals. MEDIA
•Driving the brand's online business across own website and social media platforms & leading the media agency, reporting to the country head
•Expertise in setting up full funnel digital marketing strategies applying best principles of performance and brand marketing. •Heading all paid media initiatives, organic and paid social media campaigns, performance marketing campaigns, digital media planning and buying for B+L India. CRM & MARKETING AUTOMATION LEAD
•Led a team of 3 oracle engineers to successfully implement Oracle CX with customized customer journeys with marketing automation
•Designed the consumer journeys and data flow for drafted the PRD of CRM implementation
•Launched several customer activation, loyalty and retention programs