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Work Background
129KnotsGroup Brand & Marketing Lead
Sep. 2024India
Vida TechnologiesGroup Brand & Markeitng Lead
Sep. 2024India
Sing FuelsGroup Brand & Marketing Lead
Sep. 2024India
BOULTSenior Brand & Category Marketing Manager
Jun. 2023 - Aug. 2024India
Boult AudioBrand Manager
Jun. 2022 - Jun. 2023India
OnePlusBrand Manager
Aug. 2021 - Jun. 2022Bangalore Urban, Karnataka, India• Won the best performer of the quarter award in Q4 2021 in OnePlus India region for SimplyDiwali campaign
• Leading the planning, conceptualization, and implementation of the brand campaigns and brand strategy projects for OnePlus India. • End to end management and owner for brand marketing budget
• Assisting brand lead in laying down the brand, product, and community strategy for OnePlus India and executing the brand strategy throughout the year to deliver the targeted top line and bottom line
• Developing the annual brand activity and marketing calendar basis the strategic brand plan
Bausch + LombAssistant Marketing Manager
Jan. 2020 - Aug. 2021Gurgaon, IndiaBRAND MARKETING
•Developed multiple digital ads for mother brand and executed media plans delivering the best digital media metrics in organization history. •Led the brand strategy, positioning, and launch of the most premium contact lens "Ultra One Day" in India. •Led major key account partnership activities with mother-brand in order to drive awareness and footfall to partner hospitals. MEDIA
•Driving the brand's online business across own website and social media platforms & leading the media agency, reporting to the country head
•Expertise in setting up full funnel digital marketing strategies applying best principles of performance and brand marketing. •Heading all paid media initiatives, organic and paid social media campaigns, performance marketing campaigns, digital media planning and buying for B+L India. CRM & MARKETING AUTOMATION LEAD
•Led a team of 3 oracle engineers to successfully implement Oracle CX with customized customer journeys with marketing automation
•Designed the consumer journeys and data flow for drafted the PRD of CRM implementation
•Launched several customer activation, loyalty and retention programs
Bausch + LombManagement Trainee
Apr. 2019 - Dec. 2019Gurgaon, IndiaBAUSCH+LOMB WEBSITE REVAMP •Led the team to launch smart website for Bausch+Lomb India (www.bauschandlomb.in) BRAND ACTIVATION
•Planned and executed the largest brand activation in B+L India’s history in partnership with ComicCon 2019
•Conceptualized and delivered superhero transformation and integrated it with brand, onboarding many new contact lens users across 5 locations IMPLEMENTED LEAD CONVERSION RETAILER APP
•Customized a third-party app to redirect hot leads to retailers pan India and achieved 21% conversion rate
Comune di MilanoMarketing Intern
Oct. 2018 - Dec. 2018Milan Area, Italy- Worked directly under the administration team in drafting out efficient solution for the tourism department of milan
- The call of the Municipality was about developing a tourism project for off-the-beaten track areas of the city and that leverages on local economies. - The Municipality’s Department was actively involved in the call and in the final discussion of the field projects.
VodafoneDiscover Summer Intern
Apr. 2018 - Jun. 2018New Delhi Area, IndiaSales & Marketing Intern
▪ Strategised and implemented go to market strategies to increase penetration of MyVodafone App in Delhi NCR region
▪ Developed content campaign drives for the App to increase brand visibility among millennials
▪ Increased unique retail participation of App campaign from to 2.92% to 43.2%
Synthite Industries LtdMarketing Analyst Intern
Mar. 2018 - Mar. 2018Mumbai Area, India▪ Drafted out brand marketing and operations strategy of the flagship product Sprig
▪ Analyzed and listed out the competitors and the behavior pattern of their customers
GSKMarket Research Intern
Aug. 2017 - Sep. 2017Mumbai Area, India• Gathering data on customers and potential customers on the product line given by team lead • Analysing the competitors and their influence on the company’s customer base • Conducting surveys and reporting to project manager with final analysis
InfomagicAssistant Manager Business Development
May. 2016 - May. 2017Kottayam Area, IndiaAssistant Manager- Business Development
• Develop customised media plans to achieve the specific objectives of the management
• Assist in strategy development and marketing plans for the group company - Infomagic
• Monitoring the performance and guiding business development executives in central Kerala region
• Responsible for training & development of the field staff
• Awarded the employee of the month in two consecutive months
InfomagicMarketing Intern
Apr. 2015 - May. 2015Kottayam Area, IndiaMarketing Intern
• Interacted with customers and customized programmes according to varying requirements
• Managed the social media to ensure maximum reach for the company’s services
• Achieved growth in customer visits, primarily through word of mouth marketing
• Based on the remarkable performance during internship, got the placement offer.
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