Pico · Get Personal (Acquired by Infront)Chief Operations Officer
Jun. 2013 - Aug. 2022Tel-AvivPico is a data-driven fan marketing platform that helps sports teams identify their fans across all digital channels through progressively gathering data and leveraging it to create targeted campaigns based on fans’ unique characteristics and preferences. Built and scaled Pico from an idea to a global SaaS company, securing seed funding and strategic partnerships.
Spearheaded operations, customer success, marketing, and product strategy, growing the company to an international client base.
Led market research & product-market fit initiatives, positioning the company for growth and expansion.
Designed and implemented scalable operational workflows, improving team productivity and customer engagement.