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Work Background
EGGER North AmericaMarketing Communications Specialist
Jun. 2024Lexington, North Carolina, United States• Curate and manage organic social media content, crafting compelling copy to increase engagement by 229% on Instagram, Facebook and LinkedIn.
• Collaborate with agency partners on paid social media campaigns, SEO, SEM and brand identity strategies to enhance online presence and drive sales.
• Build and maintain relationships with industry media professionals, pitching products to secure coverage.
• Partner with the Digital Marketing Specialist on email marketing campaigns.
• Leverage storytelling to create engaging narratives across all communication channels, strengthening brand connection and increasing impact.
• Write and distribute press releases.
• Edit and proofread deliverables such as brochures and information packets.
• Develop and manage social media and editorial calendars, ensuring timely and strategic content delivery.
• Facilitate internal communications, supporting organizational messaging and employee engagement.
NVAR - Northern Virginia Association of REALTORS®Communications, Experience & Engagement Specialist
May. 2023 - May. 2024Fairfax, Virginia, United States
Center for Advanced Public SafetyBrand Strategy Specialist
Jul. 2022 - Jan. 2023Tuscaloosa, Alabama, United States
Hot Diggity Doggie CampGraphic Designer/Social Media Manager
Mar. 2022 - May. 2022Northport, Alabama, United States
Country Music Association (CMA)CMA EDU Member
May. 2020 - May. 2023- Collaborates with students from many different schools on a year long Capstone project
- Practices professional development and leadership skills
- Attends Zoom sessions with industry professionals
CMAedu at the University of AlabamaDirector Of Special Events
Feb. 2020 - May. 2020University of Alabama- Responsible for filling out event requests and promo plans when hosting a special event, or member meeting with an industry professional
- Worked with other VPs and appropriate exec members for gathering assets of these events to include in final version of promo plan (i.e., graphics)
The University of AlabamaStudent
Aug. 2019 - May. 2023Tuscaloosa, Alabama Area- Public relations major with a concentration in sports & entertainment communications management and a minor in communication studies
- Consistently makes dean's list
A Dog's Day OutTeam Lead
Mar. 2019 - Jul. 2019- Mastered company software used for booking appointments and adding customers
- Answered phone calls and communicated with customers
- Completed and organized paperwork
Nollypop Mobile BoutiqueSales Associate
Apr. 2017 - Aug. 2019Northern Virginia- Organized clothing and jewelry to appeal
to costumers
- Interacted with costumers
persuasively
- Promoted on social media
- Handled inventory
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