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Work Background
AvanadeExecutive Creative Director, West
Jan. 2023 - Dec. 2025Greater Seattle AreaAt Avanade, I took the helm as Executive Creative Director for the West, where I guided our strategic creative efforts to align with global brand standards and business goals. My role was pivotal in leading multidisciplinary teams to conceptualize and execute innovative digital experiences that boosted user engagement and solidified brand loyalty. I championed a culture of creativity and continuous improvement, pushing the boundaries of what's possible in digital experiences. By streamlining creative processes, we enhanced workflow efficiency and expedited project delivery times, reinforcing Avanade’s position as a leader in the digital creative space. Key Achievements/Contributions:
• Stepped up as interim North American Executive Creative Director, leading a team of 100 creatives and significantly enhancing cultural connection and creative quality.
• Bolstered client relations with significant brands such as Microsoft and Sitecore, driving up engagement levels and overall client satisfaction.
RevelAVP, Experience Design
Jan. 2020 - Dec. 2023Greater Seattle AreaIn my role as AVP of Experience Design at Revel Consulting, I spearheaded the creation and execution of user-centered design strategies, significantly enhancing our client-consumer interactions. My focus on integrating UX best practices into project workflows elevated product quality and user satisfaction. I led cross-functional teams to deliver impactful digital experiences that met high-quality standards. Furthermore, I nurtured high-level client relationships, which opened doors to continued business and project opportunities while fostering a team environment ripe for innovation. Key Achievements/Contributions:
• Drove a 50% year-over-year growth in our Order Book, cementing strong collaborative ties with Infogain's leadership.
• Established and deepened partnerships with leading clients including Costco, Expedia, FedEx, Hyundai, Microsoft, and Stanley Black & Decker, enhancing business development and retention.
EssenceVP, Executive Creative Director | Creative Director
Jan. 2014 - Dec. 2020Seattle, WashingtonStarting as Creative Director and rising to VP Executive Creative Director, I led the charge in developing cutting-edge digital advertising campaigns that substantially increased brand awareness and market presence. My leadership covered all phases of creative strategy and execution across multiple digital platforms, boosting brand engagement. I cultivated a cooperative team environment that not only nurtured creativity but also drove talent development. Key Achievements/Contributions:
• Managed and grew the Google AOR relationship, spearheading global campaigns that significantly elevated brand visibility and engagement.
• Inspired creative teams to develop award-winning campaigns that surpassed awareness and intent KPIs sixfold.
• Developed a talented, geo-distributed team of over thirty professionals, enhancing project outcomes and team capabilities.
• Increased global creative revenue 20-fold over five years, boosting both profitability and market share.
WundermanCreative Director
Jan. 2013 - Dec. 2014Greater Seattle AreaAs Creative Director at Wunderman Seattle, I led the development of creative strategies that aligned perfectly with client objectives, ensuring brand consistency across all platforms. I managed a team of creatives, fostering an environment that encouraged innovation and problem-solving, which resulted in high-quality deliverables that met client expectations and deadlines. Key Achievements/Contributions:
• Elevated T-Mobile’s CRM initiatives, enhancing conceptual execution and solidifying client relationships.
• Maintained and enhanced long-term business relationships with key clients such as Microsoft and T-Mobile.
Blast RadiusCreative Director
Jan. 2012 - Dec. 2013Greater Seattle AreaIn my tenure at Blast Radius, I directed the creative vision and strategy across numerous client projects, aligning them with marketing objectives and ensuring the delivery of innovative campaigns and digital experiences that resonated deeply with audiences. My collaboration with cross-functional teams fostered creative solutions that boosted consumer engagement and brand experience. Key Achievements/Contributions:
• Played a pivotal role in new business efforts supporting Ann Sacks, Hawaiian Airlines, SaskTel, and Vans, which elevated the agency’s prestige.
• Strengthened relationships with top-tier clients like Microsoft and Starbucks, enhancing client satisfaction and retention.
FreelanceCreative Director/Consultant
Jan. 2009 - Dec. 2012Greater Seattle AreaAs a Freelance Creative Director/Consultant, I led the design and execution of both consumer and B2B applications and digital experiences for notable clients like Corbis, Intel, Philips Healthcare, Sundance Film Festival, and T-Mobile, tailoring solutions that met diverse market demands. Key Achievements/Contributions:
• Led the development of mobile applications that greatly expanded user access and functionality, strengthening our client relationships with industry leaders Amazon and Microsoft.
RazorfishCreative Director
Jan. 2004 - Dec. 2009Greater Seattle AreaAt Razorfish, my journey from Art Director to Creative Director was marked by my leadership in several high-impact projects serving top-tier clients including AT&T, Disney, Expedia, Microsoft, Netflix, and the Seattle Supersonics. I spearheaded UI design improvements and strategic overhauls that significantly enhanced user experiences and digital engagement across platforms. Key Achievements/Contributions:
• Pioneered the UI redesign for AT&T.com and Windows Live Hotmail and Messenger, greatly improving user interaction and satisfaction.
• Tripled the forecasted scope and revenue through strategic enhancements during the Seattle Supersonics website redesign, demonstrating our capacity to exceed client and market expectations.
SaltmineSr. Designer/Art Director
Jan. 1999 - Dec. 2004Greater Seattle AreaLed creative engagements from functional requirements, concepting and design through working prototypes and deployment. Conducted research to better understand brand objectives, target markets, and industry trends.
• Clients: BP and Microsoft.
MPL2.comDesigner / Developer (MSN Sidewalk)
Jan. 1998 - Dec. 1999Redmond, WAConcepted preliminary designs, scheduled and conducted reviews, and revised designs as needed. Produced web-optimized art, animations, and final HTML pages.
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