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Work Background
VevoDirector of Product
Nov. 2021 - Nov. 2024Greater Los Angeles, California, United StatesLeader of a talented team of product managers and design focused on optimization platforms that powered the worldwide delivery of premium content to millions. Championed and led initiatives to improve team processes, communication, stakeholder management, and collaboration, increasing visibility and alignment across Vevo's departments. - Modernized outdated backend system of core CMS, gaining substantial cost savings (forecasted to 2%), enhanced performance (search performance from >1m to <100ms), and accelerated simplification of feature development.
- Rebuilt and launched the Vevo TV app and distributed over 50 channels across multiple platforms, averaging +4% viewership and monetization growth YOY; led internal and external teams to develop app and channel distribution.
- Revamped programming tool that improved content scheduling efficiency and streamlined distribution workflows through integrations powering Vevo's global linear channels across multiple networks and proprietary TV app. - Ran A/B tests on linear stream ad load; increased runtime led to higher revenue with negligible impact on viewership.
- Automated data ingestion and optimization processes, enhancing accuracy and operational efficiency. - Mentored product design through the creation and implementation of Vevo’s robust design system for both internal/B2B and external/B2C products. Vevo is the world’s leading music video network, delivering 25B+ monthly views across global platforms.
NBCUniversal Media, LLCDirector, Digital Product - E! News/NBC
Sep. 2018 - Oct. 2021Greater Los Angeles, California, United StatesProduct Management Director at E!, leading innovative platform development and data-driven decision-making. Also served as Product Design Director, managing UX and UI teams to build E!’s first design system. Evangelized and onboarded Usability Testing into E!’s Product Management and Product Design Process, quickly validating key decisions at every stage.
- Led award-winning development and relaunch of Eonline.com, driven by brand advocacy, usability, flexibility, and scalability, and surpassed key business performance indicators (KPIs).
+57% average time spent on mobile, +95% average time spent on homepage, +21% in gallery consumption, and +272% photo consumption from flexible and dynamic gallery widget. - Strategized and led the creation of E!’s proprietary page and navigation management platform, empowering Editorial to build pages, revise layouts, create widgets, update navigation, and customize site theming. E! is a global entertainment brand under NBCUniversal, serving millions across digital and broadcast platforms.
PuppySpotVP of Product
Oct. 2016 - Sep. 2018Greater Los Angeles, California, United StatesAs strategic head of product, focused on building products that targeted KPIs by developing innovative features for internal teams and external customers. Interfaced daily with content, design, operations, engineering, and marketing teams to translate business needs into actionable requirements. As product/design team manager, roadmaps/prioritization, estimation, analysis, requirements definition, and scrum backlog management. - Contributed to reaching the highest revenue quarter by launching multiple products, such as a modernized payment system, a complete backend platform rebuild, and various API/vendor integrations.
- Initiated annual cost savings of $200,000 by leading significant cross-organizational priorities in project and product management capacities. PuppySpot is a pet-focused e-commerce company connecting breeders and families with high-quality service and support.
Jukin MediaSenior Director of Product Management
May. 2015 - Jul. 2016Greater Los Angeles AreaMentored product management and design team while continuing product evolution of Jukin's proprietary content management system (CMS). Conducted extensive research on vendor and customer behavior and experience, identifying pain points and exploiting opportunities for creative positioning and increased visibility. - Doubled contractual efficiency via ownership of high-profile products and updates, including search, reporting, digital dashboards, microsites, licensing platform re-launch, and contract modernization. Jukin Media (acquired by Trusted Media Brands) was a global digital media company specializing in user-generated video content.
Final Draft, Inc.Director of Product, Online Services
Nov. 2012 - Oct. 2013Greater Los Angeles AreaProduct Owner of Final Draft Connect and produced product specifications, business rules, flowcharts, user stories, wireframes, prototypes, sales presentations, and market analysis. Supervised creative and technical teams and managed 3rd party partners. Served as internal and external evangelist for Online Services group, including product demos. Final Draft is the industry-standard screenwriting software used by professional writers in film and television.
IpsosSenior Director, Product Innovation
Oct. 2010 - Nov. 2012Greater Los Angeles AreaHeld key leadership position on portfolio of projects, products, and services, successfully launching over 80 sites for clients such as Condé Nast, P&G, and Chase. Liaised with high-profile vendors, delivered customized applications, and oversaw conceptualization of virtual and sentiment research tools. Supervised the operations on a portfolio of projects, products, and services for global business units. Mentored and managed product managers and coordinators, among other essential team members, and partnered with core marketing, research, and technology departments. Ipsos is a global market research and consulting firm delivering insights through data, digital platforms, and custom research tools.
StreetWise Concepts & CultureProducer => VP, Production
Jan. 2005 - Jan. 2010Los Angeles Metropolitan AreaVice President, Production 2009–2010, Vice President, Operations 2007–2009, Director, Production 2006, Producer 2005 Acted as executive producer and account supervisor for clients like Activision and THQ. Directed product strategy and advancement of SW's proprietary community management platform. Led multiple website builds, event promotions/management, online games, social media and mobile campaigns, community management, email campaigns, contests, ad banners, gamification, etc.
- Increased revenue 250% by revising, delivering, and leading projects and product builds. - Increased efficiency by over 60% through new production standards while managing, training, and mentoring cross-functional teams. StreetWise was a youth marketing agency known for digital activations, branded content, and its proprietary community engagement platform.
DNA StudioProducer
Jan. 2004 - Jan. 2005Los Angeles Metropolitan AreaManaged teams of developers and designers to ensure smooth transition of accounts.
- Assisted in critical capture of over $2M in additional revenue by scoping and directing online campaigns that included website builds, marketing promos, ad creative, and interactive games. DNA Studio was a digital agency focused on interactive campaigns, web development, and creative production for major entertainment and consumer brands.
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