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Work Background
Iconic MediaSenior Copywriter & Content Strategist
Feb. 2017 - Jan. 2018Cape Town Area, South AfricaAfter trying to go full-time freelance, I got cold feet and jumped on board with a new agency. The position I took required me to be able to provide content support and assist with strategic planning, as well as:
- write and oversee copy, - responsible for creative output,
- manage other members of the content team,
- oversee blogs and content plans, - report to clients, - ensure content is on-brand, - and responsible for any PR needs within the company.
Andrew Thomas Macfarlane FreelanceWriter
Nov. 2016Riebeek WestAs a full-time freelance writer, I've been commissioned to step into various writing roles. - Public Relation Account Manager
- Social Media Content Producer
- Studio Copywriter (BTL and ATL)
- Content Writer
Irvine BartlettAccount Manager
Jan. 2015 - Oct. 2016Cape Town Area, South AfricaBeing given the opportunity to make the move I made the jump to public relations. The Irvine Bartlett punches way above its weight class, handling: - Google SA; - Protea Hotels; - Cape Town Tourism; - Thebe Tourism Group; - Teljoy; - Via Afrika; - Sea Monster;
- And more, as their clients. The job required account managers to liaise with media, journalists, handle clients and their feedback, create content for your clients, and please both parties with results produced (media and client). Having no actual formal training as an account manager the learning curve was steep to begin with. Being an account manager at Irvine Bartlett means that you are constantly evolving and are solutions based.
World Wide CreativeCopywriter
Apr. 2014 - Dec. 2014Cape Town Area, South AfricaDuring the dawn of 2014, I decided to move to the fast-growing agency World Wide Creative (WWC). Here I took on the same role as before, but with a more specialised focus for online. I was involved with every piece of work that left the studio, and got to stretch my legs and write long copy.
Singh & SonsFreelance Copywriter
Aug. 2011 - Apr. 2014Cape Town Area, South AfricaAfter moving to a smaller agency I worked closely with the creative directors, art directors, and sometimes on my own. My clients required the conceptualisation, writing and rolling out of more visual ideas, such as window displays. After three years, I had gained major insight into the industry, and especially above-the-line work, but felt that I was missing out on developments in the online creative field.
Ogilvy & Mather South AfricaCopywriter
Jul. 2010 - Aug. 2011Cape Town Area, South AfricaI started off in the online department, conceptualising, copy-checking and writing adverts with my team or an art director. Much of the work required the ability to work startling hours with caffeine-embalmed team-members, on client briefs with highly particular needs and tight deadlines. After a few months I moved to the above-the-line creative studio, which required a quick adaption of my writing style and learning to work closely with an art director.
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