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Work Background
PoochCo-Founder
Jan. 2017 - Dec. 2022Vancouver, British Columbia, Canada-Created a social platform connecting dog owners with dog-friendly businesses, parks, and playdates, growing a community through innovative UX and content-sharing features.
-Led creative strategy and UI design, boosting user adoption and engagement.
-Architected online community, iOS and Android apps powered from a common codebase using React.
Cheddar LabsFounder
Jan. 2013 - Dec. 2019-Designed and launched an educational retail staff training platform for Electronic Arts, Constellation Brands, and Razer, expanding to 8,000+ store locations (e.g., Best Buy, Target, Walmart, CVS) in the US and Canada. -Oversaw branding, creative, tech development, and growth, training 30,000+ staff, achieving a 31% sales increase and 400% ROI for EA titles. -Innovated incentive and ambassador programs, increasing product advocacy and sales.
-Achieved over 7 figures ARR.
Cientis Technologies Inc.Co-Founder & CEO
Mar. 2007 - Mar. 2020-Developed digital tools and apps for healthcare professionals, partnering with 20+ medical societies (e.g., AMA, ACP, AAFP) and serving 150,000+ physicians. -Built and managed an international 35,000-member online community of verified medical professionals driving EHR ratings and adoption of healthcare technologies.
-Implemented marketing and healthcare technology solutions for the American College of Physicians, Men's Health Initiative, BC Cancer Agency, Vancouver Coastal Health Authority, North Shore Health Region, Provincial Infection Control Network, Fraser Health, PHSA, American Medical Association, Biolytical, the Canadian Medical Association and more.
-Built working relationships with the Office of the National Coordinator for Health IT at Health and Human Services and advised the US Chief Medical Officer and the National Coordinator for HIT on EHR satisfaction data derived from our platforms.
N/A FilmsFounding Partner, Director, Producer
Jan. 2003 - Nov. 2008Vancouver, British Columbia, CanadaEstablished and built an award-winning production company: Produced & Edited Commercials, Music Videos, Corporate Videos and Documentaries. Directed Internationally Acclaimed Ads.
Hot Tomali Communications Inc.President & Creative Director
Jul. 1998Vancouver, Canada Area-Founded and scaled a full-service digital agency recognized as Ad Age International Small Agency of the Year (2010), delivering strategy, creative, UX/UI, advertising, and app development. -Directed 7-Eleven’s first international e-commerce launch (SpeakOut, 2011), growing sales to high 7 figures with 636% revenue increase in 18 months and boosting site engagement (50% more page views). -Led Slurpee Canada’s national “Freeze the Moment” campaign, launching slurpee.ca and driving 186.8M+ Facebook ad impressions and 47,000+ unique visitors in 4 weeks. -Oversaw TWU’s “Keep Jobs in Canada” campaign, securing $1M in free media coverage and 6.2M impressions via a cross-country truck tour and digital clock, with a 323% ROI. -Revamped Big White and Silver Star Resorts’ digital presence, launching interactive sites with virtual tours, drawing 16.875M unique visitors and breaking attendance records.
-Won numerous awards locally, nationally and internationally including Cannes Lions, London International, Advertising Design Club of Canada, The Bessies, Marketing Awards, Applied Arts, Lotus Awards, Media Innovation Awards, AdCritic, BestAdsOnTV, Canadian eTourism Awards, ACT Responsible, and Graphis
-COVID-19 Global Hackathon Winner for building Health Alerts app and website with real-time bulletins from CDC (Centers for Disease Control and Prevention), HHS (United States Department of Health and Human Services), FDA (US Food and Drug Administration), WHO (World Health Organization), Health Canada, HealthLinkBC, and ECDC (European Centre for Disease Prevention and Control), as well as mapping technology for over 6,200 verified coronavirus testing locations
BBDO WorldwideJunior Creative
Jan. 1997 - Dec. 1997Vancouver, British Columbia, CanadaSupported strategy and creative development for BC TEL, Vancity, and Molson, gaining foundational experience in creative ideation, campaign production, agency workflows, and fetching donuts.
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