MTY Food GroupMarketing Manager
Aug. 2018 - Jun. 2020Richmond Hill• Manage various digital platforms including web & social media, as well as related content creation • Plan & execute email campaigns • Write internal & external advertising communications, incl. memos, fact sheets, content for social media, the web & various advertising media. • Prep. marketing reports; collecting, analyzing & summarizing sales data • Coordination of grand opening events & all related LSM activities • Creation of all promotional materials & in store assets • Manage direct advertising campaigns including identifying objectives, budgetary oversight, strategy development & implementation • Coordinate the integration process, marketing calendars & menu updates with delivery partners • Manage the marketing activities & performance of delivery service & online ordering systems for franchisees to generate additional revenues • Manage inventory & distribution of marketing materials for franchisees & the operations department • Liaise between franchisees & the marketing team on local initiatives, including managing project requests & running custom promotions