MEDREVIEWS, LLCDirector of Programming
Aug. 2007 - Jul. 2016New York, NY and Roanoke, VACultivated corporate relationships in the pharmaceutical and hospitality industry and helped to develop marketing strategies for new product launches. Responsible for designing, implementing, and training staff on procedures, tasks, budgets and execution of events. Worked with nationally recognized physicians and executives on their scheduling, travel, slide presentations and individual needs. Implemented new conference exhibit and sponsorship programs, managed attendee, faculty and corporate databases. Responsible for developing and negotiating contracts, budgets and outcome plans. Finalized each meeting (medical symposia, advisory board, meet-the-expert, etc.) with an executive summary that included attendance, evaluation of content by attendees and faculty and strategic improvement ideas for our clients. • Successfully completed inaugural educational conference of 100 attendees in less than four months, coming in under budget with an unexpected profit. Prior to completion of event, clients committed in writing, to a year two conference. • Created and implemented conference website with web-master to set up online registration process for program. Faculty registered for their travel preferences, submitted paperwork for their reimbursement. Attendees registered for their travel and hotel preferences, and selected their preferred networking events. Exhibitors and sponsors were able to set up booth sizes, design details, booth placement choices, registered their staff attendees, selected their marketing opportunities and requested their follow up documentation. • Directed all vendor management including negotiations, contracts, venue selections, floor plans, booking coordination, travel arrangements, catering, AV equipment and setup, printing materials, recreation and destination management.