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Work Background
Sheer Force EntertainmentFounder & Principal Consultant
Mar. 2024Los Angeles, California, United States• Established a boutique consultancy focused on label services, artist development, campaign strategy, and creative marketing solutions. • Lead end-to-end campaign development for artists and brands, from concept to execution across radio, digital, and experiential platforms. • Advise independent and major-label artists on brand building, music release strategy, and audience growth. • Craft tailored marketing and promotion plans leveraging 24+ years of industry experience and insights from 350+ #1 chart hits. • Collaborate with partners across distribution, publicity, digital marketing, and radio promotion to deliver holistic campaign support. • Provide A&R guidance and development frameworks for emerging talent. • Consult on product innovation, including vinyl, merch, and special packaging strategies. • Actively building a client base and open to new collaborations with artists, labels, and entertainment brands.
Def Jam RecordingsEVP Promotion - Def Jam Recordings / GM - Varick St.
Jul. 2021 - Mar. 2024
Def Jam RecordingsEVP Rhythm and Lifestyle Promotion
Jan. 2018 - Jul. 2021
Def Jam RecordingsSVP Promotion
Jan. 2012 - Dec. 2017
Def Jam RecordingsVP Promotion
Jan. 2008 - Dec. 2012
Island Def Jam Music GroupSenior Director - Promotion
May. 2004 - Dec. 2008
Island Def Jam Music GroupRegional Manager - Promotion
Jan. 2000 - May. 2004
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