CBS InteractiveMarketing Coordinator
Jan. 2011 - Feb. 2012Supported Marketing Managers in developing production schedules, ad trafficking, and budget tracking across direct mail, email, digital ads, trade shows, and promotional events. Contributed to end-to-end campaign execution, from concept development to launch and performance review. Managed campaign trafficking, reporting, and optimization efforts to assess effectiveness and recommend creative and media improvements. Assisted in the creation of marketing collateral, presentations, brand videos, and consumer-facing content. Provided event coordination support, ensuring smooth execution and brand alignment across logistics and promotional efforts.