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Work Background
Southern Methodist UniversityAdjunct Professor - SMU Sport Management
Jan. 2025Dallas, Texas, United States
Major League BaseballDirector of Diversity, Equity and Inclusion
Mar. 2022 - Mar. 2025New York - Remote
LST MarketingVice President, Multicultural Marketing
Nov. 2017 - Mar. 2022Dallas/Fort Worth Area-Develop multicultural strategy for Fortune 1000 brands focusing on the Latinx / Hispanic market
-Work with brands for integration with Latinx and LGBTQ+ influencers / talent for activations with various multicultural marketing campaigns
-Responsible for selling sponsorship programs in order to grow overall portfolio of business for LST’s properties
-Negotiated over $1MM in marketing contracts with talent/athletes, with a large emphasis on Latinx talent
-Create, activate, and monitor different social media and digital marketing campaigns for partner brands
Ballengee GroupDirector of Client Services
Oct. 2015 - Oct. 2017Dallas/Fort Worth Area-Developed sales and marketing presentations for retired and Latinx athletes securing strategic partners for them including brand marketing and activations, appearances, endorsements and memorabilia deals
-Developed a Hall of Fame campaign for Ivan Pudge Rodriguez, and executed his full communication and PR plan for his 2017 induction year
-Negotiated $750K in marketing contracts for different players with a variety of companies
-Participated in recruiting meetings for new clients to explain the role of marketing, appearances, endorsements and memorabilia deals as a service offered to BG clients
-Maintained all schedules, calendars, request, contracts, inquiries and any other needs for retired athletes / Latinx athletes
-Conducted weekly interfacing meeting with Sr. Leadership and VP teams to track vision and overall direction
-Developed social media strategies for various athletes
Certified LabsBusiness Development Manager
Jan. 2015 - Oct. 2015Dallas, Texas-Managed the interview and hiring process of new sales staff in for strategic US growth territories
-Led the new sales team in achieving their sales goals by developing sales training, skill and product knowledge
-Consulted with industrial customers and actively built relationships by providing products and services centered on efficiency to save time, money and improve equipment reliability
-Developed sales reps and grew sales in their territories
-Worked closely with management team in field training of new reps throughout the United States and Mexico
-Led company sales process to new reps by modeling on field training trips within their territories
-Achieved team growth sales volume for reps from $250K to$10MM
Certified LabsCorporate Sales Trainer
Jul. 2014 - Oct. 2015Dallas, Texas-Developed, implemented and update business plans using company's CRM for assigned customers / channel
-Worked with sales planning to developed / implemented /executed channel-customer initiatives to support the delivery of the business plans for their territory
-Managed the marketing supervisor role and established development opportunities
Certified LabsSales Representative - Management Development Program
Oct. 2013 - Oct. 2015dallas/fort worth area-Opened up 145 new accounts in first 7 months
-Achieved growth in sales volume from 0 to $5MM in the first 8 months
-Planned and conducted an assigned number of sales presentations to hit sales targets
-Employed strong sales skills and also built strong relationships throughout NCH while maintaining objectivity and best supporting NCH’s long-term objectives.
Match PointMarketing Director
Jan. 2013 - Sep. 2013Bogota - Colombia-Organized and executed 8 tennis tournaments at the amateur level that generated more than $1MM in revenue for the company
-Organized tennis tournaments and ensured the sponsor's publicity reached their target market
-Maintained interactive booths, tents, TV, vehicles, props and large inflatable for Match Point, and different companies we represented (AGM Sports, Chris Evert Tennis Academy and Tennis For Colombia)
-Managed promotional material through social networks
-Member of the team responsible for creating a value proposition and analyzing the marketing environment for various tennis tournaments
-Designed and implemented marketing strategies and plans for various sports events, focusing on new market penetration, market expansion, and diversification
-Conducted direct communication with entities such as sponsors, stakeholders, shareholders, vendors,
and athletes
The Racquet Club of Hattiesburg, MSAssistant Tennis Pro / Marketing Coordinator
Aug. 2009 - Oct. 2012Hattiesburg, MS-Taught private and group tennis lessons to club members of all ages
-Coordinated and oversees the youth summer camps, responsible for developing camp budget, creating and implementing marketing plans, disseminating marketing material, and managing camp employees
-Organized monthly tennis activities to increase and promote membership participation, developed a rapport with club members through positive interaction
-Designed tournaments and programs to enhance membership satisfaction, maximizing membership retention, and increasing new membership
Archway & Mothers CookiesRetail Sales Manager
Jan. 2008 - Mar. 2009Miami/Fort Lauderdale Area-Increased sales volume by 16% within first year of employment through successful penetration of new and existing markets
-Met and exceeded promotional objectives by developing positive partnerships with multi-line distributors
-Increased brand awareness and maximized visibility by achieving key shelf space in prime stores
-Member of team responsible for creating and implementing sales objectives and strategies between key decision makers such as multi-line distributors and store managers
-Mediated relationships between 250 different grocery stores and 120 “tree of life” distribution field sales representatives
-Met regularly with Divisional Sales Manager and Vice President of National Accounts to plan, discussed and developed sales objectives and sales strategies between Multi-Line Distributors and Customers
-Conducted sales presentations and promotions to increase market share
-Interpreted and used all available sales data to anticipate market changes and met with clients to adjust strategy accordingly and communicate changes to the distributor
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