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Work Background
Brugal RumGlobal Brand Education Manager
Jan. 2024Responsible for developing best in class Education and Enlightenment initiatives for our Global network of Brand Ambassadors, internal teams, customers and consumers. Managing all aspects of Brand Education including luxury training & development, storytelling, brand home experiences and new product innovation.
Edrington UKUK Brand Ambassdor - Brugal 1888
Jun. 2021 - Feb. 2024Responsible for the training and education of consumers and trade on Brugal 1888, with an aim to grow appreciation of the super-premium Rum category.
Edrington UKBrand Experience Manager - Bols
Feb. 2019 - Jun. 2021United KingdomResponsible for performance management of the brand in the UK, including managing the P&L, setting and implementation of local brand strategy as well as identifying and executing brand training and education across the Lucas BOLS range to both sales and customers. A dual function role, managing the day to day Brand Management responsibilities, including the 3rd party relationship with the Lucas Bols Global team, together with ambassadorial and brand training duties.
Self-EmployedBrand Management Consultant
Jan. 2018 - Feb. 2019Working with a small, single estate distillery in Oxfordshire to help increase brand awareness in the on-trade and generate sales growth. Working with the Head Distiller and Co-Founder to plan annual sales and marketing strategies, create activations and establish a clear brand development guideline.
BOUTIQUE BRANDS LIMITEDUK Portfolio Ambassador
Sep. 2017 - Sep. 2018Portfolio Ambassador responsible for the training and education of all luxury brands within the portfolio. Focus on on-trade development and luxury Retail, covering the UK Market for Cattier Champagne and Maison Villevert spirits predominantly.
Self EmployedHospitality Consultant
Apr. 2016
The Daffodil RestaurantBar Manager
Mar. 2015 - Apr. 2016Cheltenham, United Kingdom
131 THE PROMENADE LIMITEDBar Supervisor
Sep. 2014 - Mar. 2015Cheltenham, United Kingdom
The Sea Pines ResortFront Desk Intern
Jun. 2012 - Nov. 2012Savannah, Georgia Area
The Daffodil RestaurantHead Bartender
Feb. 2012 - Sep. 2014Cheltenham, United Kingdom
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