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Work Background
HelloLocal MarketingFounder
Dec. 2025Providence, RI
AbodeHead of Marketing
Oct. 2022 - Aug. 2023Greater Boston
Open Creative PartnersFounder
Dec. 2020 - Mar. 2026Greater BostonBrand identity, startup advisor, social media audits + launch plans, content design
The SpoonContributing Writer
Jul. 2016 - Oct. 2022Greater Seattle AreaPart of the founding writing/contributor team to this niche, B2B food tech and smart kitchen industry publication.
The Spoon EventsFounding Partner | Marketing, Business Dev + Ops
May. 2015 - Oct. 2022Seattle, Washington, United StatesPart of the founding team of The Spoon and The Spoon Events with tech analyst + past GigaOm VP Michael Wolf. Started in 2015, The Spoon began as the Smart Kitchen Summit, an executive event dedicated to exploring the quiet revolution happening in the kitchen. Over the last seven years, the food tech space has exploded and we now have a dedicated editorial team (The Spoon) capturing the latest news across restaurants, grocery, kitchen, delivery, future food, sustainability + food waste, food robotics / automation and more. The Spoon Events expanded to include digital events in 2020/21 and will work towards a combination of in-person and hybrid/virtual events in 2022 and beyond to continue to serve the leaders and disruptors inside the food tech umbrella.
Caster CommunicationsVice President
Dec. 2014 - Dec. 2019South Kingstown, Rhode IslandI spent 9 years total at Caster, working with startups, enterprise organizations, associations and anything in between around the world. In my last few years, it was an honor to serve as part of the senior leadership at Caster Communications, a boutique tech PR, social media and content firm serving clients across consumer, commercial, industrial, automotive and more in tech, e-commerce, hospitality and design. I led some of the top B2B and consumer tech accounts, developing strategic communications, go-to-market and launch plans, creating and curating robust editorial and content programs (from building a niche industry newsletter to running a small editorial blog team) and running earned, owned and paid social media campaigns across LinkedIn, Twitter, Instagram, Facebook, YouTube and more.
Caster CommunicationsAccount Director
Dec. 2014 - Feb. 2018Wakefield, RICaster Communications is an integrated agency specializing in public relations and social media for consumer technologies, electronic products and custom services. We specialize in smart home, digital health, energy, luxury, IoT and custom install markets; we serve startups, industry associations, legacy companies and disruptors. As an account director, I led our account teams in digital health and smart home and have managed brands big and small, including: - Smart Kitchen Summit: Currently handle all marketing and PR for the Smart Kitchen Summit, the only industry event dedicated to the intersection of tech, design, food and the kitchen. I was part of the inaugural team in its first year and continue to work on building the brand and growing the event.
- Microsoft: Was part of the team that brought Windows Media Center to the CEDIA market as the living room platform for the smart home.
- Control4: Worked on both their installer business and helped launched their energy division with utility partnerships.
- Z-Wave: Lead account work in communications, media relations and social media for the Z-Wave Alliance, a global association of manufacturers who support the Z-Wave IoT platform.
- HealthSpot: Worked on retail and employer telemedicine initiatives for a digital health kiosk manufacturer.
- Numera: Led PR efforts around the Numera mobile personal safety & proactive health platform. Numera was acquired by smart home leader Nortek Security & Control.
Self-EmployedConsultant
Sep. 2014 - Mar. 2015Greater BostonWorked with clients in the tech, digital health, mobile apps and education space on marketing, communications and social media projects. Included content development - website, press releases, collateral, newsletters, customer email, social posts across mediums. Consulted on political campaigns on strategic communications, social engagement and crisis management.
RI Campaign for Achievement Now (RI-CAN)Deputy Director
Oct. 2010 - Sep. 2014Greater BostonResponsible for strategic communications, media relations and policy development for RI-CAN: Rhode Island Campaign for Achievement Now. RI-CAN is an education reform advocacy organization building a movement of Rhode Islanders creating the political will to enact smart public policies to ensure that every Rhode Island child has access to a great public school.
Caster CommunicationsSenior Account Executive
May. 2007 - Oct. 2010Greater BostonManaged PR, marketing and social media for clients in the consumer tech, energy and luxury markets. My first major project was with Microsoft and their eHome division and helped them launch a consortium with other big brands like Intel (Media Center Integrators Alliance) to promote home automation (before we called it smart home) to specific markets.
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