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Network Power<100 people
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💰100%
Investor & VC
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Marketing
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IT
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United States
Work Background
apithyCo-founder & Managing Director
Mar. 2016Querétaro y alrededores, MéxicoBuilt our multi-language responsive Learning Experience Platform (LXP) from scratch in 2021; focused on measuring the learning process per person. Over 15,000 paid users. Online content editor with evaluations engine and detailed learning dashboards, interactive learning components, and responsive content. Our Digital Editorial team has created over 7,600 learning contents, for K12 students ranging from 5 to 70 year olds, training content for adults in companies and universities, in multiple languages like Spanish (Mexican, Guatemalan, Uruguayan, Chilean), English US & UK, and Canadian French. We implemented an internal online prospecting campaign with over 45,000 contacts (and growing).
Led projects with Education Ministries in Mexico and Guatemala; working with companies in Mexico, Chile, Uruguay, Guatemala, and Costa Rica. Companies like Nestlé (México y Centroamérica), John Deere, Jumex, Vasconia, Montes del Plata, FIFCO, Jaguar Energy, BICE Vida, and many more, already work with us.
UNO Internacional [Santillana México]Country Digital Manager
Apr. 2013 - Oct. 2019Mexico City Area, MexicoDigitalization of the product by creating online, mobile, customer experience savvy, carefully measured services for the students, parents, school & UNO staff. From content to new online services to create a dynamic learning experience. Creation of a mobile planner for teachers, eliminating the need of printed textbooks for all teachers (over 18,000) nation wide and the associated distribution. Over USD $1 million yearly in savings in Mexico alone, ready to roll out in Colombia and Brazil. Building of an all-mobile learning ecosystem through game mechanics and interactive digital content to create a reach learning experience inside and outside the classroom. Deep understanding of User & Customer experience. Implementation of an Open Source learning network for UNO teachers by making all the knowledge of the philosophy, methodology and teaching best practices available online, with courses to follow depending the area of expertise of each professor. Platform adapted to our needs and on an auto-scalable environment; savings over €80,000 a year. This learning platform is to be adopted by the rest of the countries of UNO International. Liaison and project manager with providers in Spain, Canada, Brazil and Mexico.
InventMXChief Innovation Officer
Aug. 2009 - Apr. 2013Mexico City, MexicoCreation and implementation of new revenue streams like CPC and CPM campaigns, premium private Ad networks, behavioral targeting, mobile campaigns, sponsored video campaigns, cross analysis with social network statistics. Strategic alliances with companies of Grupo Imagen such as CadenaTres, Imagen 90.5, Reporte 98.5 and the newspaper Excelsior. Definition and implementation of the strategy and innovation roadmap for the digital branch of Grupo Imagen. Re-launch of the www.excelsior.com.mx newspaper website with optimised Open Source CMS technology and infrastructure. UX/UI analysis and re-design. Deep integration with Google Analytics and AddThis to monitor traffic, social growth and engagement. Strategic Alignment through the implementation of web performance metrics and heavy use of online measurement tools (Google Analytics, AddThis, AppFigures, Flurry, and in-house development of editorial performance Dashboard). Product definition, strategy and implementation of the channel network of Grupo Imagen on YouTube, as well as the commercialisation and copyright management. Creation of 15 YouTube Channels with live streaming events. Creation of the Social Media team, with the definition of processes, metrics, methodologies and objectives. Facebook paid campaigns to increase our fan base. Product definition, strategy and implementation of mobile apps for the Excelsior and ActitudFem websites for iOS, Blackberry, Windows Phone. Deal with Samsung for the sponsored development of our apps for Android. Achievements
- Conception of Excelsior Mobile app and launch for iOS, Android, Blackberry, Nokia, and Windows 8. 5 weeks in a row as preferred app on Apple on the Top 2. Over 120,000 downloads in four months.
- YouTube traffic from 60,000 views to 15 million monthly in 5 months.
- Growth of the Excelsior website to over 40 million page views monthly in 18 months (6x traffic increase).
- Fan base creation in social networks to over 3 million followers in 12 months.
AzcelChief Innovation Officer / General Manager
May. 2004 - Jul. 2009Mexico City, Mexico- Co-founder of the company.
- I was part of the negotiations with Grupo Salinas (TV Azteca National, TV Azteca Noreste and TV Azteca Internet, Iusacell, Unefon) with the legal department and managers.
- Creation of new business revenue streams with: Aeromexico, Tupperware, Santander Serfin, Grupo Modelo, Unilever.
- Creation and implementation of new Technologies for cell phone telephony in Mexico (real time interactions on television through SMS for voting, chats, polls and games).
- Complete management of the operations and strategies of the company.
- Creation of the Corporate Web Portal (azcel.com).
- Creation of the Content Sell Portals (k-movil.com and aztecamovil.com)
- Connectivity and connection of the Mobile Content Platform with Telcel, Telefonica Movistar, Unefon, and Iusacell.
- Conception and coordination of new developments of Mobile services.
- Coordination of the Iusacell4U Web Portal, Iusacell4U WAP Portal, Iusacell Corporate WAP Portal.
ITESMOracle DBA & Developer
Nov. 2000 - May. 2004Nuevo Leon, Mexico- Project leader on the Infrastructure needed for the Account Centralization of the Tecnológico de Monterrey nation wide. Developer of all the authentication interfaces for this project.
- Research of Bleeding Edge Technologies for Oracle 10g database and Oracle 10g Application Server on Linux Mandrake and Linux SuSE.
- Database administration of Oracle 8, 8i and 9i Release2.
- Middleware development used to connect Oracle databases with Novell Directory Services (NDS) using the LDAP protocol, used with PL/SQL and Web pages. This middleware was used nationwide on all 33 campuses.
- Development of applications to centralize the information of accounts of the institution nation wide. Configuration of the server used for the centralization of the accounts and its connection to DIRXML Novell Driver.
SofttekVersata Developer and Consultant
Nov. 1999 - Nov. 2000Nuevo Leon - Mexico City, Mexico- Programming of the Sales Portal of the bank Bancomext, where the clients could promote their products nationwide using the Versata System.
- Creation of the Business Rules needed for the promotion of products and the paths the user should take to buy on the bank’s Sales Portal.
- Training on Versata System 4.1 and 5.
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