Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Turas CraftBusiness Owner
Jun. 2025I recently chose to pause my career to reassess my work–life balance and dedicate time to a long-held passion project. Turas Craft is that “side quest” come to life, a venture where I design and create beautiful, Irish-inspired craft kits for travellers. Each kit is inspired by the sights, stories, and experiences of Ireland, offering visitors a unique way to make, create, and connect with the culture during their journey. It’s been a rewarding pivot: applying my marketing and strategic skills to build a creative venture from the ground up, while immersing myself in the art of making.
Tata Consultancy ServicesSenior Specialist - Digital Product Marketing
Mar. 2023 - Mar. 2025Led a global digital product launch across 60+ markets with strategic messaging aligned to business and customer goals. Designed and rolled out a comprehensive communications framework, integrating global market narratives and ensuring brand alignment. Collaborated cross-functionally with Product, Strategy, UX, and Engineering to mitigate delivery risks and streamline customer experience. Created segmented audience journeys, value propositions, and stakeholder messaging to support advocacy, awareness, and adoption goals.
PramericaSenior Marketing and Communications Specialist
Apr. 2019 - Feb. 2023In 2020 I my first client facing role, I managed the international web experience for PGIM Investments, which includes 17 localized experiences and 3 language variants. Responsible for page buildout/design, end-to-end user journey, and legal/compliance approvals. I led the expansion of the international web experience to include the Italian website. Acted as strategic advisor to the Senior Leadership Team, leading internal communications through major business transitions. Developed CSR and DEI-aligned storytelling to strengthen organisational identity and engagement. Delivered enterprise-wide change communications and created feedback loops using sentiment analysis and employee surveys.
RST EPoSMarketing Manager
Sep. 2017 - May. 2018Launched marketing strategy for B2B mobile app solutions; grew brand awareness and lead pipeline via digital campaigns. Managed all digital touchpoints and supported sales enablement with content and partnerships.
Londonderry Chamber of CommerceMarketing Executive
Oct. 2016 - Sep. 2017Executed multi-channel member engagement strategies and overhauled digital and print assets. Increased website traffic by 25% YoY and enhanced stakeholder communications with zero budget.
Willie Creek Pearls (Australia)Senior Marketing Executive
Aug. 2015 - Feb. 2016Led digital and content marketing for retail and tourism business units. Managed SEO, e-commerce content, influencer partnerships, and analytics reporting.
Rhino Water Tanks (Australia)Marketing Manager
May. 2014 - Jun. 2015Developed and executed brand strategy and digital overhaul, resulting in 49% increase in site traffic. Implemented cost-saving measures reducing budget by 50% while hitting record sales targets.
Intch is a Professional Networking App for the Future of WorkSee more people like Grainne on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1477544 people
15
Managing Director @ Streamfield Business Support
18
Strategic Marketing Leader @ V-Tech UK
15
PR & Branding Consultant @ Liz Parry PR
269109 people
15
Managing Director @ Streamfield Business Support
15
PR & Branding Consultant @ Liz Parry PR
15
Marketing Specialist