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Work Background
Kansas Office of Judicial AdministrationCommunications Specialist
Nov. 2024
Twin ValleyContent Marketing Specialist
Aug. 2022 - Mar. 2024Kansas, United States- Executed a strategic paid social media advertising plan to target specific growth areas and new product offerings, resulting in a 15% increase in fiber customers, surpassing company goals by 75%.
- Managed and maintained Facebook, Instagram, LinkedIn, Meta, and YouTube profiles, increasing reach and impressions by 45%.
- Created a comprehensive suite of print and digital assets, including banners, signs, digital ads, door hangers, flyers, and brochures; contributing to increased brand recognition in five targeted growth areas.
- Directed the implementation of new brand guidelines across all touchpoints, ensuring consistent branding and messaging to enhance brand recognition and customer trust.
Allan Marketing Solutions, LLCWebsite Developer / Social Media Manager
Mar. 2022 - Feb. 2024- Collaborated with multiple clients on projects, including website design, prints, digital ads, event coordination, and social media management.
- Conceptualized and implemented new brand identities and guidelines for new and existing businesses, resulting in an increase in local brand awareness.
- Played an integral role in the development and coordination of the 2023 Kansas Monster Buck Classic, including website design and social media management, leading to an increase of ticket sales by more than 25%.
Kansas Department of LaborCommunications Officer
Feb. 2017 - Aug. 2022• Developed the agency’s social media policy and online branding for both social media and various websites.
• Managed all official social media accounts for the agency, including Facebook, Twitter, LinkedIn, and YouTube.
• Maintained the agency’s social media presence throughout the COVID-19 pandemic, with an increase in followers by 300% on Facebook and 191% on Twitter.
• Increased LinkedIn engagement by 800% from 2021 to 2022.
• Implemented a response strategy during the COVID-19 pandemic to address the thousands of daily comments and messages received, decreasing the number of calls to the agency’s unemployment contact center.
• Implemented an annual website review for each division, ensuring content remains valid and up-to-date.
The PhotoScoutsRoyals Fan Photographer
Jan. 2016 - Jan. 2016Kansas City, Missouri, United States• Photographed families and visitors at home games.
• Set up and ran green screen pop-up studio.
• Sold images and photo packages
WIBW TVIntern
Mar. 2015 - Jun. 2015Intern for Moms Everyday show hosted by Amanda Lanum, manage social media accounts (Facebook, Twitter, Pinterest), helped plan and execute Moms Everyday Expo, edit and transcribe segments for show.
Texas RoadhouseFood Server
Jan. 2015 - Jan. 2017Topeka, Kansas, United States• Utilize expansive knowledge of menu items, mixed beverages, specialty liquors and craft beer to serve guests.
• Train incoming servers and bartenders.
Washburn UniversityEquipment Manager/Lab Monitor
Aug. 2011 - May. 2015Topeka, Kansas AreaManage and maintain film equipment, monitor editing labs, have working knowledge of film equipment and editing software.
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