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Work Background
Informa TechTargetSenior Project Manager
Jul. 2024London Area, United Kingdom
Informa TechTargetProject Manager
Jul. 2020 - Jul. 2024London, England, United KingdomPartner with clients and key internal teams to oversee and execute all logistical and content delivery aspects of demand gen and content marketing programs with BrightTALK, helping clients reach their goals and drive higher-performing programs.
BrightTALKCustomer Success Manager
Mar. 2018 - Jul. 2020London, United Kingdom· Achieved highest growth % in revenue on the global Customer Success team in the past year
· Consistently hit retention goals and ensured clients achieved maximum ROI in BrightTALK by regular in-person and phone meetings to fully understand KPIs and ensure campaigns remained on target
· Managed a book of 60+ enterprise clients, training them on the platform and prioritising service resources across a 24hr time zone range
· Prepared, analysed and presented performance insights to customers, advising on best practice and improved marketing strategy · Worked across teams internally and externally to resolve high impact issues and align account planning, strategic initiatives and expansion
First Base CommunicationsAccount Director
May. 2017 - Dec. 2017London, United Kingdom· Client leading on all company digital accounts – increasing the reach and scope of client’s online presence through PPC, social media, and traditional marketing strategies to facilitate client sales · Managed a team responsible for multiple complex demand generation campaigns delivering varied assets to client on time and within budget
· Built lasting client relationships and maintained an excellent level of client satisfaction through regular communication to every tier of a client’s business
· Upsold and renewed business at every opportunity as an integral and organic part of client relations
Nelson Bostock Group UnlimitedSocial Media Manager
Sep. 2016 - May. 2017London, United Kingdom· Planned and ran six figure campaigns across a range of platforms while staying within budget and consistently achieving and reporting on KPIs
· Managed a team of executives on client accounts to ensure delivery of results and client satisfaction
· Worked alongside the PR team to ensure fully integrated campaigns and overarching marketing strategies
· Led strategic consultation across the company to maximise effectiveness of social media
· Managed day-to-day relationships with clients
Connect MarketingSenior Account Manager
Jul. 2012 - Sep. 2016London, United Kingdom· Created multi-faceted social media and marketing campaigns that included product launches, events and asset promotion · Designed playbooks and strategy guides for clients. These guides provided guidelines for social departments as well as social training for employees
· Monitored and analysed KPIs across multiple analytics platforms for clients through monthly and weekly reports · Led creation and execution of executive thought leadership programs across multiple high-tech companies to establish C-level executives as influencers on their leadership platform
· Drove account growth through upselling services and fostering client relations
· Designed and ran award winning Hangout campaign that included senior leadership
· Responsible for content calendar creation, execution and upkeep
· Led strategic social media consultation, execution and account handling for both large global B2B brands and small startups
· Assisted in the development and implementation of PR and inbound marketing strategies
TangerineMarketing Intern
Mar. 2012 - May. 2012London, United Kingdom· Strategized and developed launch plan for the company’s social media strategy
· Wrote, edited and proofread copy for press releases and newsletters
· Updated and amended company databases
SocilyzerMarketing Intern
Jan. 2012 - Mar. 2012London, United Kingdom· Created geo-targeted client database to understand individual client needs in specific countries
· Increased website awareness by 30% by proactively pitching press releases and blog content
PassageMakerConsultant
Aug. 2011 - Dec. 2011Columbia, South Carolina Area· Collaborated with team to plan, schedule and conduct primary and secondary research on potential clients/products to launch
· Generated leads to identify prospective clients interested in entering the Chinese market · Crafted presentations and co-presented to C-level audiences
Asterisk CreativeSocial Media Intern
May. 2011 - Aug. 2011Charlotte, North Carolina Area· Created and implemented blog strategy for the company in addition to select local clients
· Generated new clients via a successful cold-call campaign
· Improved Google search rankings by optimizing clients’ websites, blogs and social media posts
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