PSD Citywide Inc.Chief Marketing Officer
Feb. 2022 - Feb. 2025London, Ontario, Canada- Senior executive responsible for building and leading a high-performing team focused on brand marketing, product marketing, outbound sales, strategic partnerships, sales enablement, and customer success - reporting to the CEO/Co-Founder.
- Designed and executed a three-year go-to-market strategy targeting municipal government and institutional sectors, with a focus on US expansion.
- Championed the implementation of a modernized marketing and sales tech stack (Salesforce, HubSpot, WordPress, SEMrush, Google Analytics, and more) while optimizing related sales processes.
- Established the company’s first Customer Success and Stakeholder Engagement program, integrating NPS, CSAT, and health scoring KPIs to enhance customer insights and inform an agile product roadmap.
- Forged strategic partnerships, including securing the company’s first U.S. reseller, that also reinforced the brand's position in US market.