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Work Background
KARLA OTTOAssistant Account Manager
Mar. 2021 - Jan. 2024Shanghai, China• Clients: Aesop, Gentle Monster, The North Face, New Balance, Timberland, Birkenstock, Carolina Herrera Beauty, Philosophy di Lorenzo Serafini, tamburins.
• Develop and strategize communication plan and proposal to drive brand awareness
• Facilitate and provide strategy on top tier media and influencer seeding; accomplish great results in PR
and social; performance and KPI tracking
• New client business development & pitching: Gentle Monster, Creed, Carolina Herrera Beauty
• Coordinate projects and key milestones between clients and departments
CatalogDigital Marketing Manager
Jun. 2019 - Jun. 2020Greater Los Angeles Area• Built Catalog’s digital marketing department and led a team of 4; Led all content marketing efforts and set up content planning (email marketing, social media, public relations); launched paid ad campaigns
• Assisted CEO in execution of all marketing related tasks from sales reports, client pitches, to digital marketing client conversion
• Measured high level metrics on company performance with strong analytical skills • Coordinated with creative director on internal photoshoots to develop creative execution for company’s portfolio
Ogilvy & MatherAccount Management Intern
Jun. 2016 - Aug. 2016Shanghai City, ChinaSocial@Ogilvy • Managed Chinese social media accounts (Weibo / WeChat) for LYCRA, and Fédération Equestre Internationale China, reaching 69K followers in total; made strategic decisions for marketing campaigns that increased social media engagement rate by 15.3%.
• Constructed a 30-page competitor report for the housecleaning industry through analyzing industry reports and conducting weekly brand social listening; the report was used as a guide for Mr. Muscle’s online holiday campaign and effectively increased sales by 20%.
• Led the intern class of 6 to facilitate client meetings and pitch innovative marketing campaign proposals for the cosmetic brand Chando’s new product to executives at Ogilvy.
USC Undergraduate Student Government Program BoardMarketing Consultant
Oct. 2015 - Mar. 2016Greater Los Angeles Area
Ogilvy & MatherAccount Management Intern
Jul. 2015 - Aug. 2015Taipei City, Taiwan• Devised and improved Singleton Whiskey’s social media campaign by analyzing key statistical metrics such as Facebook content consumption and advertising efficacy; marketed Nike’s Campus Training Club Campaign through generating User Generated Content (UGC) on Instagram.
• Wrote creative briefs that underpinned the Singleton x Bompas & Parr Sensory Sparkle Tasting event; translated company’s Cannes Lion Award-Winning advertisements into Chinese for internal documentation. • Oversaw on-site event logistics at the Cathay Financial Charity Concert For Children with Disabilities.
Annenberg TV NewsGraphic Designer
Jan. 2015 - May. 2015Greater Los Angeles Area
American ApparelMarketing Coordinator
Sep. 2013 - Sep. 2014Shanghai City, China
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