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Work Background
CoinAPIDigital Marketing & Brand Manager
Apr. 2025 - Apr. 2025PolandDigital Marketing & Brand Manager
Leading the marketing strategy for a new product line within CoinAPI. Responsible for website creation, messaging, copywriting, launch strategy, and promotion to establish and grow the product’s brand.
Mirumee SoftwareBrand Ambassador
Oct. 2024 - Apr. 2025Wrocław, PolandAs the Brand Ambassador at Mirumee Software, I serve as the face and voice of our company, representing our brand across various channels and fostering meaningful connections with our audience. My role is to promote the core values, culture, and innovative solutions that Mirumee Software offers to its clients and partners. Key responsibilities include: Brand Representation: Act as the primary representative of Mirumee Software in public-facing activities, such as social media engagement, events, webinars, and industry discussions. Content Creation: Share compelling stories about our team, products, and projects, highlighting the expertise of our professionals and the value we bring to the tech community.
Community Engagement: Build and nurture relationships with key stakeholders, partners, and the IT community, while fostering an open dialogue around industry trends and challenges. Thought Leadership: Initiate and participate in important conversations about technology, innovation, and digital transformation, offering insights from both my personal and professional journey within the tech space. Event Participation: Attend and represent Mirumee Software at conferences, seminars, and industry events to showcase our brand and establish strategic partnerships. By aligning with Mirumee's mission and vision, I aim to strengthen the brand's presence, amplify its message, and contribute to its growth in the global tech landscape.
Mirumee SoftwareMarketing Team Lead
Jul. 2022 - Oct. 2024WroclawAs the Marketing Lead at Mirumee — the leading implementation partner for the headless e-commerce platform Saleor — I was responsible for redefining the company’s marketing strategy, brand positioning, and go-to-market alignment with a SaaS-adjacent business model. Key responsibilities & achievements: Led a full transformation of the company’s website and brand positioning, clarifying Mirumee’s role in the Saleor ecosystem and strengthening messaging for enterprise clients and technical decision-makers.
Built and managed a team of senior-level specialists across content, design, strategy, and development — focusing on quality, agility, and strategic output.
Created a tight collaboration between marketing and sales, embedding an Account Executive within the marketing team to bridge inbound and outbound efforts.
Drove thought leadership through storytelling, case studies, and partnerships with clients across e-commerce, fintech, and high-growth B2B verticals.
Shaped marketing activities to reflect the company's consultative sales approach — focusing on long-term relationships, technical credibility, and solution fit.
SheLeadsPodcast Host
Sep. 2021 - Apr. 2025WrocławTogether with Woodpecker we created a podcast about women in business. 10 episodes were filmed and published.
Woodpecker.coHead of Marketing
May. 2018 - Sep. 2021WroclawLed the full marketing function for a high-growth, self-service B2B SaaS product used by outbound sales teams worldwide. Responsible for scaling acquisition, building the brand, and aligning closely with product and sales to drive sustainable revenue growth. Key achievements: Built and led a cross-functional marketing team, including content, performance, design, front-end dev, and strategy specialists.
Launched Woodpecker Academy, a self-serve learning platform to support user onboarding, increase product adoption, and reduce support load.
Introduced a structured GTM strategy for product releases and feature launches, aligned with customer feedback and sales goals.
Developed and executed localized growth strategies for CEE markets, leading to a 30% increase in regional lead generation.
Implemented a performance marketing and reporting framework tied to CAC, MQL quality, and LTV/CAC — directly contributing to company growth.
Woodpecker.coGrowth Marketing Specialist
May. 2018 - Sep. 2018Wrocław, woj. dolnośląskie, Polska
Cederholm MediaIndependent Business Owner
Mar. 2017Wroclaw, Lower Silesian District, PolandCederholm Media provides online marketing services for other businesses.
Piwik PROContent Marketer DACH Team
Mar. 2017 - May. 2018Wroclaw, Lower Silesian District, PolandCreating all of the funnel content: blog posts, external articles and PR materials, website content, landing page content
Providing aligment between EN content marketing and DE content marketing
Providing proofreading for german related content
Providing translation for english realted content in to German
Creating Banners for German Campaigns Writing SEO oriented content
Managing e-mail drips within HubSpot
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