Alex Appleby

Consultant and Coach

Voice OverSecurity AnalystAffiliate MarketingVideo EditorFilm EditorActorProducerAssociate PartnerInvestment BankerTraderEvent ProducerDigital Ads ManagerMarketingInvestor & VCStartup FounderIT📝 Influencer or BloggerSales & BizDevHR⚖️ Legal🐦 DesignCryptoConsultingEntertainmentFinanceEducationAuthorEditorGeneral PartnerBusiness OwnerInvestment AnalystAssociateGraphic DesignerInvestor RelationsBanking OperationsData EntryCustomer Success ManagerSystem AnalystHead HunterHR consultantProject ManagerBloggerWeb DeveloperTech SupportLife CoachingData AnalystTax AdvisorSales ManagerTutorFinancial AnalystExecutive CoachPodcast HostFinancial PlannerLegal SupportGovernment RelationsPolitical ConsultantRecruiterParalegalTraining&Development SpecialistAssistantSoft Skills TrainerAdministrative AssistantPersonal Assistant🎓 StudentExecutive AssistantOffice AssistantBusiness AnalystInfluencerModelUndergraduate StudentAdvisorFounderDatabase DeveloperData Entry Specialist

Alex Appleby – Professional Summary Alex Appleby is a seasoned financial consultant and entrepreneur with over 15 years of experience in personal financial planning, branch leadership, and advisor training. He served as a Senior Manager across multiple financial services firms, overseeing operations at three branch offices and mentoring dozens of advisors to success. A U.S. Army veteran with seven years of service and five combat deployments, Alex brings discipline, mission focus, and tactical leadership to every endeavor. His military experience includes roles as a Sentinel Crew Chief and JTAGS Operator, with assignments across Europe and the Middle East. Following his transition from finance into politics and nonprofit work, Alex launched Zyx Wealth Enterprises, a forward-thinking consulting and legal services firm that champions service, liberty, and empowerment. Under Zyx Wealth, he also developed RubrHeart, a values-driven brand dedicated to kindness and community service, and StreetCredCo, a digital media venture building online brands and affiliate platforms. Alex is the architect behind several innovative digital ventures, including GhostGig, a faceless AI-powered Fiverr agency system, and Dirtbag Creations, an edgy Shopify-based dropshipping brand. His portfolio includes over 15 websites ranging from legal assistance and adult education to nonprofit advocacy and e-commerce. Key Achievements: Trained and developed 40+ financial advisors across 3 branches Created and operated multiple income-generating brands under Zyx Wealth Led community-based legal advocacy efforts, especially around tenant rights Built AI-driven, automated systems for digital product sales and service delivery Developed a niche eBook on surrogate partner therapy and hobbyist safety Launched nonprofit initiatives including food-mapping apps and rescue support Alex's approach is grounded in his SIMPLE values: Service, Integrity, Money, Passion, Liberty, and Empathy. He’s a disruptor in conventional finance and a relentless a