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Work Background
Mercury InsuranceManager, Public Relations & Social Media
Sep. 2019Santa Clarita, CaliforniaResponsible for all aspects of public relations, social media, content creation, including management of external agencies for all disciplines. I am a Certified Digital Marketing Professional.
Saugus Union School DistrictPublic Information Officer
Nov. 2015 - Jul. 2019Saugus, CaliforniaResponsible for crafting and delivering the message at Saugus Union School District, SUSD is located in Santa Clarita Valley in Northern Los Angeles County. Currently, there are approximately 10,100 students attending fifteen schools. We offer preschool programs on sixteen campuses and have approximately 530 preschoolers enrolled.
Dealer PRomoteFounder/President
Mar. 2015Santa ClaritaDealer PRomote is a dealer-centered Public Relations/Reputation Management company designed to make it easier for dealerships to promote their store, employees and good works.
Scout AutomotiveDirector of Sales and MarComm
Sep. 2013 - Mar. 2015Greater Los Angeles AreaAs a lean player in the marketplace, I wear multiple hats: - Product sales
- Current client follow-up/Customer Service
- Public Relations Scout Automotive is an online B2B solution for auto dealers to get a better handle on the end to end used car and trade in experience for their customers.
DogVacayDirector of Public Relations
Dec. 2012 - Aug. 2013Santa Monica, CAIt is my responsibility to bark from the highest rooftop about this amazing company. Our company motto is 'Why should humans have all the fun?' because creating positive experiences for dogs is our mission. DogVacay is a community where dog lovers can connect with one another to find and provide safe, convenient and affordable ways to care for their best friend. Whether you want a one-bedroom apartment for your Chihuahua or a 10-acre ranch for your Greyhound, thousands of options are available for you to find the perfect spot for Spot.
Peak PerformanceSupervisor, Prospect Dealer Team
Sep. 2011 - Dec. 2012Northridge, CAResponsible for the performance of the prospect dealer team.
LM CommunicationsFreelance Media Relations/Social Media/PR/Content Creator and Editor
May. 201120+ years as a PR/Media Relations/Social Media professional has honed my skills to a fine point...and it is ready to help YOU to your thing. Projects:
CarHound.com (2012)
Public relations/media relations/social media projects, including: general press release editing and drafting, media outreach, social media channels creation and maintenance, general communications consultation. Tranzistor Systems (2011 - 2012)
Served as VP of Communications in pre-start-up phase. Company never funded. Public relations/media relations/social media projects, including: business and investor press release drafting and editing, social media channels creation and maintenance, general communications consultation.
TrueCar.comSenior Manager, Media Relations/Public Relations/Social Media
Nov. 2009 - Jun. 2011Media Relations/PR for automotive pricing and industry data site. Responsible for press releases, media outreach, trade show coordination, Facebook/Twitter/Blog creation and input. - Grew media influence from 25 to 300 mentions per month, with impressions in excess of 50M
- Grew Facebook friends/likes in excess of 400% with multiple daily postings and polls
- Grew Twitter Community in excess of 500% with multiple daily tweets
Zag.comSenior Account Manger
May. 2008 - Nov. 2009Working with the regional field reps and the dealerships we have relationships with, to create better communication and working releationships.
CCG Investor RelationsSenior Media Relations Specialist
Sep. 2007 - Apr. 2008Media relations for clients initially retained for investor relations services
DRIVE! MagazineExecutive Editor
May. 2007 - Sep. 2008Automotive magazine that provides do-it-yourself stories as well as information on events, hot rods and street rods.
Lexus of ValenciaSales Associate
Jul. 2006 - May. 2007Sold cars...ain't too proud, but I would do anything for my family.
elite Magazine of Santa ClaritaFreelance reporter
Jan. 2005 - Dec. 2007Human interest profiles on Santa Clarita locals.
John Q. Public RelationsPresident/Owner
Jul. 2003 - May. 2007Owner/operator of small PR consultancy
JMPR Public RelationsAccount Supervisor
Mar. 2002 - Apr. 2003Boutique agency that specializes in automotive and luxury slifestyle clients.
EdelmanAccount Supervisor
Mar. 2001 - Apr. 2003Led the Nissan North America PR team; event planning; media relations; also pitched and landed Microsoft ABU (Automotive Business Unit) and BTO Auto.
goZing WirelessDirector of PR
Nov. 2000 - Mar. 2001Handled all PR aspects for a small company that designed and implemented wireless direct marketing campaigns.
iHomeowners, Inc.Director of PR
Mar. 2000 - Sep. 2000Handled all PR as well as in-house communications for website designed to help people buy/sell homes, identify loan opprtunities and other services related to the home buying process.
JMPR Public RelationsAccount Executive.Sr. AE
Sep. 1997 - Mar. 2000See earlier listing
Golin/Harris CommunicationsAccount Coordinator/AE/Sr. AE
Sep. 1994 - Jul. 1997Entry level to account management for varied list of clients; media relations; list development; writing/editing press materials.
WBRE-TV 28Assignment Editor/Production Assistant
May. 1990 - May. 1992Weekend assignment desk, identifying appropriate stories to cover for the day's newscasts; write stories for broadcast.
The Times LeaderGeneral Assignment Reporter
Apr. 1988 - May. 1991Covered stories of general interest, from conventions to river clean-up. Also penned a column on the local music scene, called "It's Still Rock and ROll."
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