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Work Background
ThriventBrand Manager
Apr. 2024
The WovenBoard Member
Sep. 2022
AtlassianEnterprise Brand Manager, Brand Strategist
Jun. 2022 - Dec. 2023Developed an enterprise-wide brand program, providing solutions to challenges faced by any scaling and evolving brand. Collaborating across Brand and Creative to create a comprehensive rollout strategy.
Freddie MacSenior Brand Manager
Mar. 2021 - Jun. 2022Managed Freddie Mac's Single-Family, Corporate, and internal brands. Solely responsible for driving naming for new products, consumer programs, and internal initiatives for internal teams. Consistently engaged in cross-functional collaboration throughout the business.
GOALD GroupFounder, Strategic Brand Manager & Strategist
Oct. 2017 - Jun. 2022Chicago, IllinoisConsulting for small businesses, funded companies, and non-profits as a brand and digital marketing strategist specializing in developing positioning and content marketing strategies as tools for business development.
The Science ProjectCommunications Strategist
Jan. 2016 - Dec. 2017New York, New YorkDrove Growth and Lead Generation: Spearheaded growth by creating thought leadership content, establishing industry authority, and delivering nearly 10% of new business leads within a year.
LaunchmetricsExecutive Assistant to CEO
Feb. 2015 - Dec. 2016New York, New YorkServed as internal liaison between all teams in four global offices and used strong writing and editing skills to prepare all correspondence coming from the C-suite, including press releases and new product announcements. Demonstrated flexibility in a fast-paced environment, remained highly organized to maintain schedules, and facilitated media and industry relationship growth.
Ports 1961Retail Planning Intern
Jun. 2013 - Aug. 2013Greater New York City AreaExplored an interest in retail planning by joining the global luxury fashion brand for a Summer internship. Gained hands-on experience with preparing for market week, prepping proformas, hosting in-office events, and understanding merchandising for a flagship store.
FEMASummer Associate, Ready Campaign
Jun. 2011 - Aug. 2011Explored an opportunity to elevate the READY campaign by developing a clear digital marketing strategy, developing all supporting campaign materials, and partnering with the campaign Director to analyze and pivot messaging according to consumer data.
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