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Work Background
ONNET Fibra ColombiaMarket Intelligence Consultant (senior)
Sep. 2022 - Apr. 2025BogotáLed telecom market research and data analysis that directly influenced national-level growth strategies. Built and automated dashboards in Power BI for executive reporting and performance monitoring. Developed data-driven negotiation strategies, resulting in a 20% increase in network deployment goals for 2024. Collaborated with cross-functional teams to integrate market trends into business decisions.
AMG Business ConsultingSenior Strategy & Market Research Consultant
Jan. 2021 - Sep. 2022Bogotá, Distrito Capital, ColombiaDelivered strategic growth plans for clients across diverse sectors using advanced market intelligence. Identified new revenue streams by leveraging competitive and customer insights. Enhanced client decision-making processes with data-based storytelling and dashboard design.
AguaterosCommercial & Marketing Manager
Mar. 2015 - Sep. 2022Colombia• Led strategic planning, including the development and execution of commercial strategies, achieving a 120% sales growth between 2019 and 2020.
• Commercial and marketing strategy for the expansion of the organization, strategic alliances, and loyalty plans.
• Directed product development projects, including software and hardware design, improving user experience (UX). Granted an invention patent in 2020.
• Managed a multidisciplinary team, optimizing performance and ensuring the achievement of organizational goals.
• Raising capital.
VITRO COLOMBIA SASSenior Commercial Executive
Feb. 2014 - Dec. 2014Chia, Cundinamarca• New customer acquisition and current customer development.
• Development of new products for the industrial sector, increasing sales by 300%. • Planning and development of commercial and marketing strategies to strengthen the company.
Inversiones 4TRITOURS SAS - Authorized dealer of Suzuki Motor de ColombiaHead of Marketing & Sales
Jun. 2012 - Jan. 2014Boyaca• Positioned the Suzuki brand in the Boyacá’s market and managed dealership sales, generating a 120% return on investment within 18 months.
Henkel ColombianaProjects Coordinator - Schwarzkopf Professional (CM Assistant)
Aug. 2010 - Apr. 2012Bogotá• Projects coordination for the development and growth of the area in Latin America (development of new businesses, loyalty plans, market research, events organization, among others).
• Strategic planning 2011 and 2012. 12% revenue growth in 2012 (the industry grew 6% per year).
Grupo Cultural AndinoMarketing and sales coordinator
Jan. 2009 - Jul. 2010Bogotá• Statistics, sector analysis and strategy support.
• Daily commercial reports.
• Studies for loans through drawdowns.
3MMarketing intern for the mining, Oil & Gas and Corrotion Protection Products divisions
Dec. 2007 - Dec. 2008Bogotá• Through process mapping of key clients, identified a business opportunity. The strategies developed generated more than COP 30,000 million per month, becoming one of the company's largest businesses at the time.
• Designed a project to open up the underground mining market, which was later implemented and generated additional revenues of more than COP 10,000 million per month.
• Led the strategic planning and market research process.
• Statistics, sector analysis and monthly sales figures.
• Market research and business plan for the introduction of a new portfolio for corrotion protection products.
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