Center for Vein RestorationCreative and Brand Manager
Jun. 2021Led the comprehensive rebranding of Center for Vein Restoration (CVR), transforming its visual identity, refining messaging, and ensuring brand consistency across 110+ locations nationwide. Developed a detailed brand style guide (typography, color palettes, photography direction) and led a full website redesign focused on UX, accessibility, SEO, and conversion optimization. Directed high-impact, multi-channel marketing campaigns integrating social media, Google Ads, email, and print to drive patient acquisition. Designed visually compelling creatives, motion content, and landing pages—leveraging behavioral data from Microsoft Clarity to improve performance and engagement. Built and led a high-performing creative team of designers, writers, and video producers, fostering seamless collaboration and storytelling. Streamlined workflows through scalable design systems and asset management, reducing turnaround times and boosting efficiency. Developed interactive, user-friendly digital experiences by crafting custom UI/UX solutions and implementing A/B testing strategies. Designed digital journeys that enhanced engagement and lead generation. Produced branded materials for corporate events and created patient education print collateral and direct mail campaigns to reinforce credibility and trust. Collaborated cross-functionally with operations, digital, and sales teams to optimize centerforvein.com—driving major improvements in speed, navigation, mobile performance, and lead capture. These collective efforts transformed CVR’s digital presence into a data-driven, high-performing ecosystem that elevates brand visibility, improves patient engagement, and supports long-term business growth.