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Work Background
Center for Vein RestorationCreative and Brand Manager
Jun. 2021Led the comprehensive rebranding of Center for Vein Restoration (CVR), transforming its visual identity, refining messaging, and ensuring brand consistency across 110+ locations nationwide. Developed a detailed brand style guide (typography, color palettes, photography direction) and led a full website redesign focused on UX, accessibility, SEO, and conversion optimization. Directed high-impact, multi-channel marketing campaigns integrating social media, Google Ads, email, and print to drive patient acquisition. Designed visually compelling creatives, motion content, and landing pages—leveraging behavioral data from Microsoft Clarity to improve performance and engagement. Built and led a high-performing creative team of designers, writers, and video producers, fostering seamless collaboration and storytelling. Streamlined workflows through scalable design systems and asset management, reducing turnaround times and boosting efficiency. Developed interactive, user-friendly digital experiences by crafting custom UI/UX solutions and implementing A/B testing strategies. Designed digital journeys that enhanced engagement and lead generation. Produced branded materials for corporate events and created patient education print collateral and direct mail campaigns to reinforce credibility and trust. Collaborated cross-functionally with operations, digital, and sales teams to optimize centerforvein.com—driving major improvements in speed, navigation, mobile performance, and lead capture. These collective efforts transformed CVR’s digital presence into a data-driven, high-performing ecosystem that elevates brand visibility, improves patient engagement, and supports long-term business growth.
Winter Park Construction (WPC)Creative Director
Jun. 2015 - Jun. 2021Maitland, Florida, United StatesOversee the establishment and management of a cohesive image that is utilized on various platforms, collateral, proposals, annual reports and communications, enhancing the company’s overall brand equity. Propose and generate original visual elements for various company-wide events, including web design, social media campaigns, and company branding. Partner with and liaise with third party businesses to produce packaging and gifts to top clients, ensuring that media aligns with the company’s image / brand. Recruit and direct photographers to capture high quality images of completed sites and determined which pictures best portray the brand for use on company materials.
Aerial EffectsAerialist
May. 2013 - Dec. 2014San Diego, CA and Orlando, FLCloud Swing in Blue Horizons
Metropolis ProductionsAerialist
Mar. 2011 - Dec. 2021Orlando, Florida AreaHired as an aerialist for multiple gigs on Aerial Hoop, Tissu, Dancing Bungee, Hammock, Net, Centrifuge, and Carousel.
Crabtree InkGraphic and Web Designer
May. 2010 - Apr. 2012Winter Garden, Florida, United StatesWorked under Andy Crabtree as the main Web Designer in his company for two years. Worked with numerous clients, such as, Disney, Disney PhotoPass, Disney Cruiseline, Disney College Program, Winter Garden Heritage Foundation, City of Ocoee, etc. to create the best possible product for their brand. I also worked on other print materials such as programs for the Garden Theatre, brochures, business cards, posters, billboards, etc.
StacyBDesign.ComFreelance Creative Director and Owner
Sep. 2003Custom website layout using Adobe Photoshop that includes thematic design elements, such as UI, concept, color scheme, typography, logo, and identity design. Created and maintained multiple, multipage websites using Adobe Photoshop, Adobe Dreamweaver, and expert at hand coding. Maintained and supported 15 clients with over 1,000+ pages with very high degree of consistent design elements expressing esthetic theme qualities. My skills go beyond the web layout and design in that I took all the website photos for my clients. This includes traveling to national events, taking, organizing, editing, and incorporating the photos into my clients website layout and design. Other skills also include identity brand designing, posters, brochures, newsletters, etc. Business skills include working with clients, establishing, invoicing and supporting my work.
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