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Work Background
VINCI EnergiesDigital Marketing
Jan. 2025
AvanceonSenior Marketing Technologist
Mar. 2023 - Jan. 2025Exton, Pennsylvania, United States
SynapseSenior Marketing Strategist
Oct. 2021 - Feb. 2023A digital marketing agency and web development solutions firm serving its customers in B2B and B2C industries. - Manage and train a team of 8 members with development to help drive results to customers. - Oversee marketing campaign performances and help with troubleshooting issues within the Department of Strategy. - Demonstrate knowledge of the client’s industry, target audience, brand, competitors, and marketing KPIs to develop results-driven marketing plans, campaigns, and strategies, while staying up-to-date on consumer research and trends. - Partner with Account Directors throughout all stages of development and execution. - Create marketing strategy plans to meet customer goals with a data-driven approach to maximize ROI. - Assist with the development of IA, wireframing, and website copy to deliver upon UX/UI plans.
AvanceonMarketing Specialist
Jan. 2015 - Mar. 2023Exton, Pennsylvania, United States- Provide content partnership growth and development including creative design, storyboarding, and project management. - Create paid campaigns across LinkedIn and Google and optimize performance for lead gen goals. - Develop and execute the overall brand strategy for awareness goals, with a track record of driving site traffic. - Content creation and development (video, blogs, podcast episodes, and case studies). - Perform social media marketing (Youtube, Facebook, LinkedIn) planning, monitoring, and deployment. - Led strategic plans to increase search results including SEO and SEM optimization. - Analyze and research email marketing data to determine actionable insights lead gen goals and content development.
Restaurant Passion, Inc.Director of Operations
Jan. 2012 - Dec. 2014Boonton, NJA New Jersey online dining guide providing digital marketing solutions in hospitality - Provided digital marketing services to over 300 restaurants to support their consumer engagement and sales growth. - Executed all website development and management for 40 accounts while adhering to their brand and company vision. - Provided creative management of all photography and video production including post editing and content development. - Assisted with software and application development as well as educated teams on proper usage to ensure alignment.
Restaurant Passion, Inc.Website Content Manager
Jan. 2008 - Dec. 2012
Firebrand TVContent Researcher
Jan. 2007 - Dec. 2008New York, New York • Metadata creation & management of audio and video content.
• Video research for the multi platform network (Podcast, Website and Television).
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