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Work Background
WellogaFounder
Sep. 2019Toronto, Ontario, Canada• Built and runs a successful online wellness business creating virtual corporate programs for over 15 organizations (E.g. SAP, Foresters Financial, Holt Renfrew, Cadillac Fairview, Facebook, and more) • Identified opportunities in corporate wellness, and capitalized on market trends with creative concepts & innovative approaches. • Established mission to help busy people feel a greater connection with themselves, others, and what they spend their time doing. • Supports clients designing wellness strategies & programs; not limited to budgets, calendars and sourcing vendors outside WELLOGA • Drove engagement through mental health & well-being programs: stress management, cooking, mindfulness, yoga & meditation. • Executes strategies driving continuous progress & sustains revenue goals; recovered investment in 6 mths. Monthly sales increases. • Successfully led the planning and execution of 500+ live virtual employee events, attaining higher than average enrollment rates. • Raised brand awareness by launching new products & services. I.e. created 3 self-led recorded courses, 3000+ graduates. • Marketed products and services via organic posts and paid social media ads on LinkedIn, Facebook, Instagram, YouTube and Google. •Built company website and learning portal including: working calendar, booking, payment and automated membership systems.
Escape RitualMarketing Communications Manager
Jan. 2019 - Aug. 2019Bali Province, IndonesiaEscape Ritual was established in March 2019. Offering 4 elements retreat packages EARTH (yoga), AIR (wellness), FIRE (Fitness) & WATER (Surf). Open to women and men. 7 day/6 night format, runs weekly. • Pioneered on-site leading role for this new start-up established in March 2019. Retreat specializing in luxury accommodations, healthy meals, wellness activities, and spa treatments. Packages: Yoga, wellness, fitness & surf. • Produced retreat press kit with e-brochures, press releases, introduction letters, product & service outlines. • Established brand image adherence overseeing copy and images across website, social media, and advertisers. • Co-ordinated communication and retreat taster experiences with journalists, brand activation companies, influencers & bloggers. • Oversaw portfolio of retreat & villa booking sites. • Trained Operations Manager to book treatments, organize trips, and oversee villa staff to ensure high quality customer service. *Also responsible for retreat coordination & Instructor for Yoga & Meditation packages.
Al Tayer GroupStore Design and Merchandise Project Manager
Oct. 2015 - Jun. 2018United Arab EmiratesPrimary role GCC Department Store Expansion Team Projects: Bloomingdale KWT, Bloomingdales AUH, Macy’s AUH and Harvey Nichols DXB. • Liaison between architects and GCC department store expansion team for new construction projects: Bloomingdale's KWT 108 sqft, AUH 218 sqft, DXB 199 sqft & Macy's AUH 208 sqft & Harvey Nichols 124 sqft. • Reviewed project scope, construction schedule and budgets regularly with cross-functional partners pivoting when risk arose. • Communicate project(s) status to all levels of the business, verbally in meetings, produced project reporting shared via email. • Evaluated all customer journey touch points with Operations/Commercial team to ensure all operational and budget requirements were met: POS, fitting, restroom, lounges, personal shopper, cobbler, and gift wrap. • Verified square footage considering forward sell, stock, fitting room and non-sell space requirements, ensured efficiency was optimally programmed. • Developed and reviewed sales budgeting and brand assortment with key stakeholders. Built annual sales & GM budgets by department aligning with financial forecasts & space. • Approved cost and functional design of fixturing in partnership with Design, Merchant and Commercial departments. Helped to value engineer when necessary. • Forecasted capacity requirements at a macro and micro level working with internal partners to program sub-class divisions of space; branded shops and generic space. • Investigated project queries, within own scope, by interviewing experts in the business, visiting job sites and competitive shopping to move project forward.
Al Tayer GroupPlanning Manager Luxury Home; Bloomingdale's & Aati
Mar. 2015 - Sep. 2015• Managed Bloomingdale's Luxury Home and Aati, Oversight of $30M USD budget - Team of 7. • Developed pre-season business strategy in partnership with GM of Planning; capturing accurate department penetration, sales targets, profit targets & markdown provisions. • Built and managed in season sales plans; open to buy and markdown plans; monitored in season and flexed with market. • Created assortment plans by cluster differentiating mall from stand-alone stores. • Drove all markdown activity managing inventory in partnership with Merchandising & Commercial departments; managed with awareness of regional government regulations on promotional activity.
Danier LeatherDirector Planning & Allocations
Mar. 2014 - Mar. 2015• Oversaw $6.7M budget portfolio - Team of 8. • Planning all 60 mall and 30 outlet locations for this vertically integrated leather business. • Lead a team to build sales budgets and brand assortments. Oversaw company open-to-buy; sales forecasting, markdowns, etc. • Created assortment plans by cluster differentiating malls from outlets. • Elevated the Planning department by assisting in outlining and rolling out new roles and responsibilities for each position. • Reorganized communication channels with Merchants, Sourcing, Distribution, Store Ops, IT, HR and Finance.
Hudson's Bay CompanyPlanning Manager
Mar. 2010 - Mar. 2014Toronto, Canada Area• Managed Men's Shirts/Ties/Hosiery 2013-2014 $53M budget, Men's Basics 2010-2013 $36M budget – Team of 3. • Planned all 90 locations for this iconic mid-tier chain. • Built seasonal financial plans. Managed in season OTB, forecasting, markdowns, receipts, gross margin and aging inventory. • Trained and developed an Assistant Planner to Manager (1 yr.) & Executive Trainee to Assistant Planner (6 mos.). • Project Manager for testing employee development initiatives and pilot planning solutions, all brought on board company-wide. I.e. executive trainee program.
Joe FreshSr. Category Manager
Jul. 2009 - Mar. 2010Toronto, Canada Area• Managed Ladies Intimates/Sleep/Swim/Hosiery $24M budget. • Planned all 300+ locations for this vertically integrated chain of fast affordable fashion. • Drove business with monthly purchases, incorporated trends and delivered competitive prices • Collaborated with Product Development for assortment planning, Supply Chain for timely flow of goods, Planning for store allocation, Marketing to target key products for promotion, and Store Operations for merchandising execution. • Developed and managed annual budgets.
TJXPlanning Manager
Jan. 2002 - Jan. 2009Toronto, Canada Area• Managed Home Accents 2007 – 2009 58M budget. Ladies Accessories 2005 - Nov. 2007 82M budget. Planned all 90 locations • Developed and implemented seasonal financial business plans with merchants, adapting to changing trends. • Created brand assortment by identifying areas that grew the business by 10% to 20% in unit sales. Opportunities included: moderately priced leather handbags, adult inspired children's furniture & packaging of kids bedding. • Project Manager for ‘Petsense' initiative $ 1.8M fall 2008 (33 stores). • Project Manager for ‘Expanded Accessory Initiative' spring 2006 (40 stores) - Resulted in 42 more store expansions. • Project Manager ‘Beauty Department' at Winners in fall 2007 (5 stores) - Resulted in unit sales increase of 86% year over year.
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