Water Tower Financial Partners, LLCSocial Media Manager
Jan. 2014 - Apr. 2015Greater Chicago AreaRecognized as Chicago's top boutique financial advising firm, Water Tower Financial's mission is to provide clients with outstanding professional estate planning, charitable giving, business insurance, and executive employee benefits. - Developed a social media strategy and set goals to increase brand awareness and engagement
- Created a regular publishing schedule
- Managed all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
- Planned content and delivery using Hootsuite to manage multiple social media channels
- Wrote engaging blog posts and articles
- Managed online CRM system for 1000+ clients to ensure consistent follow up - Optimized SEO to increase inbound traffic by 32% in one year
- Distributed press releases to targeted media - Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Organized photo shoot for rebranding within the company within timelines and budget - Organized 20+ tours of our new offices introducing new clients & potential sales