ForbesSenior Designer
Jan. 2024 - Nov. 2024New York City Metropolitan Area• Led the strategic design and successful launch of 50+ branded content experiences on forbes.com, for global clients including TikTok, Bulova, Lexus, and Mastercard.
• Art directed and designed 200+ custom assets from concept to execution across mediums including interactive web experiences, animated videos, social graphics, illustrations, reports, marketing decks, and print materials.
• Actively managed partnerships with 20+ third-party photographers and illustrators, showcasing skills in networking, budget negotiation, planning, and creative brief development.
• Developed art directions, curated moodboards, and oversaw photoshoots and post-production revisions for photographers, animators, and illustrators to ensure top-quality imagery and brand alignment.
• Pitched concepts to the SVP of Content & Design Services and the VP of Content Design, integrated feedback, and presented polished designs to clients with clear rationale.
• Spearheaded a social media initiative to drive innovation, engagement, and revenue growth
by collaborating with the Sr. Director of Social Sales, implementing processes, maintaining documentation, and facilitating regular brainstorming sessions with the design team.