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Work Background
Advance CTESenior Communications Associate
Jan. 2024• Lead communications strategist for national, grant-funded, medium to large-scale projects, initiatives, and publications focused on increasing access and equity for all learners within the Career Technical Education (CTE) space at the state and federal policy levels. o Includes overall communications strategy, social media, newsletters, press releases, video production, website builds/updates, publications, promotional toolkits, graphics/asset creation, presentations, blogging, audio publications. • Provide technical assistance and educational workshops for State Directors of CTE and their teams to improve messaging and recruitment practices, share best practices, and create action plans to help change perceptions of CTE within their state. • Developed paid ads for resource and fellowship promotion on LinkedIn that performed 400% above global averages for click thru rates (CTR) increasing first time visits to the Advance CTE website by 1000%.
Advance CTECommunications Associate
Dec. 2022 - Dec. 2023
RAWZ Natural Pet FoodDirector of Marketing, Communication, and Education
Jan. 2020 - Nov. 2022Remote• Oversaw all aspects of brand image, marketing, and product education, including content creation, messaging, internal and external communications, website administration, social media marketing, digital marketing, advertising, budget and vendor management. • Grew brand awareness with limited marketing funds through strategic industry and non-profit partnerships that produced earned media, influencer marketing, company exposure, service discounts, and increased sales (20%+) despite significant inventory challenges during the coronavirus pandemic.
woofmeow Family Pet CenterEducational Consultant
Jul. 2019 - Feb. 2020New Hampshire, United States• Evaluated staff training needs to develop and deliver in-person instruction, with an emphasis on diversity, equity and inclusion, for employees of two retail locations, including content creation, video modules, and workbook. • Dramatically drove point-of-sale (POS) results while increasing employee confidence, satisfaction, and retention on a limited small business budget
Fabulously FightingOperations and Marketing
Jun. 2017 - Oct. 2018New Hampshire, United States• Built brand awareness and honed messaging to reach the ideal client through blog content designed to educate and inspire clients and readers on physical and mental health topics. • Designed, developed, and administered website and co-hosted podcast. • Ghost writer and editor of first edition of Fabulous Fighting book published by Penguin Random House, the largest general-interest paperback publisher in the world.
Pet Food ExpertsTerritory Manager
Mar. 2015 - Jun. 2017NH/ME/VT• Responsible for the NH, ME, VT and greater Boston area accounts in education and sales. • Dramatically grew established territory by 20%+ ($1.6M) through strategic consulting with clients and creation of educational initiatives. • Forged strong relationships with customers and brand representatives that produced increased business and revenues.
The Animal Hospital of BarringtonClient Services
Mar. 2014 - Apr. 2015
Pet LifeEducation Manager
Jan. 2013 - Nov. 2013MA/NH/MEClass design, construction, implementation and instruction; one on one coaching, needs assessment, educational materials design and implementation, individual training plans, maintenance and creation of company policy and procedure documentation; product consultations, research and recommendations; canine behavior, pet food, customer service and merchandising subject matter expert.
Pet LifeArea Manager
Nov. 2009 - Jan. 2013New EnglandDirector of Training and Personnel as well as responsible for Front of House Retail Operations
State Line Pet SupplyGeneral Manager
Oct. 2008 - Nov. 2009
Newington PSD / Pearl River UFSDMusic Teacher
Jul. 2000 - Jul. 2008
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