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Work Background
REEFCMO
Aug. 2025
Hodder Law FirmCommunications Manager
Jun. 2024Global - US focus
REEFHead of Growth & NFT partnerships @ Sqwid App
Nov. 2021 - Aug. 2025EuropeIndependent contract
REEFEditor
May. 2021 - Nov. 2021
Realm.artCMO
May. 2021 - Oct. 2021EuropeRealm is a mobile-first, play-to-earn, social impact driven Metaverse. Helped set up the first building block of marketing: writing the whitepaper, working with crypto and Web3 marketing agencies, IDO token launch, token contests, AMAs, social media marketing and crypto community management, working with investors, partners, and NFT artists, launching Medium and hiring writing talent + more.
Jack Victor LimitedSocial Media Coordinator
Dec. 2018 - Jan. 2020Montreal, Quebec, CanadaBrands: Jack Victor, Robert Barakett, Ted Baker Managed social budget and social ads. Ran gifting and campaign activations. Worked with influencers and celebrity activations. Maintained high-level and day-to-day social content calendars. Responsible for all social KPIs, social data analysis, and presenting to the executive team.
Self-employedFreelance Editor and Online Communications Strategist
Sep. 2017 - May. 2021Europe & USEditor — Paris & London | Troy Henriksen & Michaël Smith Communications Assistant / PT Legal Assistant — US | Sasha Hodder, Cryptocurrency lawyer Brand & Social Media Strategist — Canada | Canadian Labour Institute
SSENSESocial Media Manager
Nov. 2014 - Oct. 2016Montreal, Quebec, CanadaBrands: SSENSE, YEEZY, 032c, VETEMENTS, Adidas, Off-White, JACQUEMUS, Jil Sander, Maison Margiela, Fear of God, Loewe, PFW & NYFW + others Responsible for all things social: budgets, celebrity and designer takeovers, community management strategies and processes, high-level content calendars, reporting and processes. Managed KPIs, social analysis, and presenting to the executive teams plus other departments.
VERB InteractiveContent Marketing Manager
Feb. 2014 - Jul. 2014Halifax, Nova Scotia, CanadaWrote blog posts for Nassau Paradise Island (NPI) blog. Worked alongside the CEO to manage the NPI account. Coordinated with NPI VP of Marketing and Marketing team for approvals and project management. Wrote creative briefs for various client projects.
Robert HalfSenior Recruiter, Digital Media Recruiting Manager
Sep. 2012 - Dec. 2013Toronto, Ontario, CanadaRHI's The Creative Group Successfully recruited FEDs, UX, IADs, and Digital PMs, adding over 400 to RHI database. Top sales performer weekly and monthly. Managed 30+ contractors and numerous clients weekly and participated in numerous BD events.
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