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Work Background
St MarcheBusiness Intelligence | Data Analyst
Nov. 2016São Paulo, Brasil● Utilize data to identify opportunities for growth & maximize profit.
● Responsible for a range of duties related to analytics, reporting, performance evaluations, market insights, and industry trends.
● Draw upon strategically gathered data to drive decisions related to sales, marketing and other business operations.
● Democratize access to data and share relevant insights across teams/company.
● Communicate product health, results of experiments, opportunities, etc., to product/business teams.
● Influence and inform product/business teams through the presentation of data-based recommendations.
● Product categorization. Garantee the placement and organization of products into their respective categories (hierarchy).
Shopper Experience (HSR)Customer Experience Specialist
Jul. 2014 - Oct. 2016São Paulo Area, Brazil● Visit local retail stores and restaurants, as a casual shopper to gather information about the stores, displays, prices, and the quality of their sales staff. ● Write up reports detailing the experience to improve quallity and profit.
● Navigate through websites to check UX & UI and writing reports detailing the experience.
LVMHAdministrative Coordinator / Retail (Project)
Jul. 2014 - Dec. 2014São Paulo Area, Brazil● Import & Export follow-up
● Boutique Inventory control, team leadership, security, facilities and store kpi´s
Sony ElectronicsBusiness Development Coordinator
Dec. 2007 - Apr. 2014São Paulo, Brazil● Responsible for the launch of brazilian retail stores operation; Met and exceeded assigned quotas and churn rates consistently ● Maintained customer information data bases
● Resolved escalated customer issues that front-line staff members could not handle, sometimes involving ● Develop marketing strategies and promotions aligned with Mall to increase sales and visibility ● Training of employees and handle other retail storefront responsibilities such as cash handling, accounts receivable, accounts payable, and all retail store transactions.
PernambucanasProduct Planning Manager
Jan. 2007 - Sep. 2008São Paulo Area, BrazilBrazilian chain of Department Stores with more 400 touch points ● Integrated the renewal team in product planning department with McKinsey consultants.
● Develop and implemented annual marketing strategy and operating plans for one of company´s premium brands.
● Management of all aspects of the brand - consumer insight, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix, and P&L management.
Lojas RennerProduct Planning Manager
Jan. 2005 - Dec. 2007Porto Alegre Area, Brazil● Develop and implement annual marketing strategy and operating plans for one of companies' premium brands;
● Management of all aspects of the brand - consumer insight copy, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix, and P&L management.
Lojas RennerStore Manager / Product Planning Manager
Jan. 1999 - Jan. 2006● Responsible for service, sales and profit, stock management, people management and development to drive the commercial strategy
● Direct, control and grow the performance of the stores P&L ● Influencing our franchisee partners providing analysis, action plan with a solution oriented mindset
● Establish best practices and influence in the implementation of the Brand guideline in the areas of Service Sales Management, Personnel Development, Visual Merchandising and Operations
● To act as a liaison between the field and head office providing feedback and strategic insights on the field "reality"
● To ensure adherence to company procedure and policy, protecting the company’s assets and Brand
● To recruit, coach, develop and manage the staff to company competency standard
Banco ItaúTraining & Customer Service
Jan. 1987 - May. 1997São Paulo Area, Brazil● Customer Service / Call center back-office
● Member of the ISO 9002 Certification Team
● Training & Development
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