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Work Background
The Web's DesignProduct Consultant
Sep. 2020San Diego, California, United States• Product professional specializing in delivering applications for a variety of communications for large corporations Skills: Customer Relationship Management (CRM) · Wireframing · Point of Sale (POS) Systems · Pet Grooming · Grooming · Budgeting · Strategic Roadmaps · Technology Roadmapping · Product Road Mapping · Digital Strategy · Mobile Applications · Design Management · UX Research · Data Analysis · Crisis Management · Product Operations · Analytical Skills · Information Architecture · Interaction Design · Usability Testing · User Experience (UX) · User Interface Design · Visual Design · Clear Communications
American WaterProduct Manager
Jul. 2012 - Aug. 2020Camden, New Jersey• Managed and ensured the high-quality execution of new product goals from foundation and thought through delivery for all (20+) external & internal facing websites ensuring a best-in-class customer-facing & employee focused web experience
• Gathered basic user requirements, crafted user flows and improved user story experiences by utilizing artificial intelligence, data analytics and machine learning
• Oversaw the digital product road map while working closely with UI & UX research, graphic designers, Customer Experience and Internal Communications teams Prior to obtaining the product manager role, Jaya was the official business owner of all external facing websites which included being the primary contact for all digital crisis communications including posting messaging and maps to websites & social media. In this role, Jaya lead the website transformation and redesigned the project using customer feedback and market research. She drove continuous improvement & served as the primary company liaison on formal web development programs with external suppliers. Jaya also drove American Water’s social media presence and maintained analytics monitoring presence while developing and managing online marketing campaigns. She effectively drove brand awareness, engagement and traffic to over 45 different corporate and subsidiary social media pages.
The Web's DesignFounder
Oct. 2009 - Jul. 2012Greater Philadelphia Area• Built relationships and worked with Fortune 50 clients which include Pfizer, GlaxoSmithKline, Tyco, Berlitz, and FedEx
• Centralized and cataloged proper project plans and marketing positioning materials based on regulatory affairs and medical/biopharmaceutical launching needs
• Managed and led cross functional tasks including design, development and on-going maintenance of external and internal web sites and social media platforms; including creating mobile (iPad/iPhone/Blackberry/Android) compliant websites
• Wrote, created and issued all corporate communications releases for executives including global news articles, internal C-level reporting, leadership team communications, e-newsletters, marketing campaigns and divisional updates
• Creative director for global video communications
• Creative head for branding materials including logo and tag line creation, signature systems, PowerPoint templates and digital/print stationary for special communications projects
• Presented strong front-end graphic design skills along with a solid understanding of on-line content and development
• Customized graphics for ordering services, including manuals, print services, and brochures
• Developed and implemented online communication strategies to promote internal and external growth within companies
• Created video portals including shooting, editing and enhancing stream content for public viewing
Pitney BowesSystems Analyst
Mar. 2008 - Sep. 2009Memphis, TN• Provided 24 X 7 technical support for front & back end maintenance and debugging of the "Mover's Guide Online" for the United States Postal Service
• Implemented upgrades of online content and features through collaboration with colleagues in Tennessee, Michigan, and Massachusetts on a weekly basis via releases
• Primary contact for Webtrends Analytical reports formulated on a weekly basis
• Central liaison and integration analyst between Pitney Bowes and United States Postal Service
• Developed and leverage professional relationship with all technical business segments
• Worked with QA and debugged coding in Javascript and C++ to resolve technical issues
• Led Disaster Recovery initiative in Development, Production, CAT and SIT environments.
Advance InternetTechnical Coordinator
Jun. 2006 - Jun. 2007
AECOMCorporate Communications
Jun. 2002 - May. 2006• Webmaster for the external facing website • Main point of contact for CEO on a daily basis to provide communication information and chief of staff for daily stock information, primary liaison between west coast office and east coast office
• Oversaw project plans • Provided all around corporate communications support from internal communications, press releases, publication of photo databases, annual report publications, and various methods of written communication
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